May 17, 2020

Get Ready, So Cal: Hello Kitty Cafe is Coming

Hello Kitty
Sanrio
Branding
Hello Kitty Con
Frazer Jones
2 min
Hello Kitty on her way to Orange County to launch her cafe in the first continental US [IMAGE CREDIT: Radu Bercan / Shutterstock.com]
Theres been some controversial debate over whether Hello Kitty is actually a cat or not (spoiler alert: she is a cat), but one part of Hello Kittys iden...

There’s been some controversial debate over whether Hello Kitty is actually a cat or not (spoiler alert: she is a cat), but one part of Hello Kitty’s identity is undeniable – she’s a billion dollar brand, with her face on thousands of products and establishments around the world including several Hello Kitty Café locations in Taiwan and South Korea. The Sanrio brand celebrated its 40th anniversary in Los Angeles this weekend with the first ever Hello Kitty Con, and at the convention Southern California got the exciting news that it’s about to get a Hello Kitty Café of its own.

The café was introduced at Hello Kitty Con in the form of a pop-up mobile food truck, which will continue to be operational and available for hire to cater special events around Southern California. That’s exciting enough – but according to regional blog LAist, plans are in motion to open a permanent brick-and-mortar officially licensed Hello Kitty Café in Orange County by summer of 2015. LAist also spoke to the managing partner of the food truck (and of the future permanent location itself) about what the café will have in store:

We spoke to Hello Kitty Cafe's managing partner Allan Tea, who told us that everything from the food to the decor of the space will be featuring the iconic Sanrio character. He said their main focus will be on cafe-style food: artisan pastries and desserts, as well as savory foods like salads, sandwiches and sliders. They'll also be serving coffee drinks like espresso.

 

This won’t be altogether the first Hello Kitty Café in the United States – that honor goes to the location in Honolulu that has been open for business since 2010 – but it’s the first one in the continental 48, and that’s still a huge deal for such a massive global brand that could have chosen anywhere in the world for its next stage of growth. It’s only a matter of time before there’s a Hello Kitty Café in every metropolitan area in the world, and Southern California will hold the satisfaction and bragging rights of knowing that it was one of the first.

 

[SOURCE: LAist via Flavorwire]

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Jun 15, 2021

Hy-Vee and Google Cloud partner

Food
Hy-Vee
GOOGLECLOUD
Technology
Helen Adams
2 min
Hy-Vee and Google Cloud partner to enhance retailer's digital capabilities

Hy-Vee has signed a multiyear partnership with Google Cloud to stay on the cutting edge of digital technology and drive innovation for its customers – both in store and online. 

One of the most popular grocery stores in the USA, Hy-Vee is an employee-owned corporation headquartered in Iowa with a revenue of $11b. 

 

Google Cloud services will support Hy-vee customers

While Hy-Vee has worked to stay at the forefront of digital shopping trends, the COVID-19 pandemic affected grocery shopping in many ways, causing more consumers to shop online and create higher demand in its virtual shopping space. 

Utilizing Google Cloud’s solutions, localised information and features will make it easier for customers to complete their grocery shopping online and allow Hy-Vee to provide more personalized service and easier ordering.

The company is utilsing a suite of services powered by Google Cloud to:

  • Make online shopping easier for customers who use its Hy-Vee Aisles Online services, 
  • To integrate Hy-Vee’s virtual dietitian services
  • To enable customers to schedule vaccinations online including the COVID-19 vaccine.

The continued integration of Google Cloud services will help Hy-Vee launch future innovations as the company fulfills its mission of making customers’ lives easier.
 

Hy-vee is bringing innovative technology to customers

As recently reported in Food Digital, Kroger has started a drone delivery service for customers in Ohio. Now Hy-Vee has found another unique way to deliver to customers an improved shopping experience.

“The pandemic accelerated many digital initiatives for Hy-Vee as consumers shifted the way they shopped at our stores,” said Aaron Wiese, President, Digital Growth, and Co-Chief Operating Officer at Hy-Vee. “Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services – whether that be in our aisles in person or online.”  

“Hy-Vee is leading the way in bringing innovative technologies to its customers,” said Jim Anderson, Managing Director for Google Cloud. “We’re proud to partner with Hy-Vee to streamline processes and power innovative digital experiences. As they look toward the future, our services will help accelerate the grocer’s plans to be the best place to shop.”

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