PepsiCo's Corporate Rebrand Reflects Strategic Evolution

PepsiCo has launched a new corporate brand identity for the first time in 25 years, a move designed to reflect the strategic evolution of the global food and beverage giant.

According to Ramon Laguarta, Chairman and CEO of PepsiCo, the new identity represents who PepsiCo is in 2025 and aims to promote its values for the future. The change is intended to mirror PepsiCo’s “expansive reach” and vision for “positive impact across the globe”.

The new identity reinforces PepsiCo’s commitment to “creating more smiles with every sip and every bite”. PepsiCo states the new look is an expression of its evolution and its ambitions to keep moving forward.

fJane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, says: “Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future, reflecting our wide portfolio of beloved food and drinks brands.”

A visual identity rooted in core values

The new logo features the letter ‘P’ at its centre, surrounded by symbols that PepsiCo says represent its core values: consumer centricity, sustainability and great taste. The design maintains a link to past branding by incorporating a smile.

“By putting smiles at the heart of our visual identity, we’re signalling our obsession with consumers, and that obsession fuels our growth,” Jane explained.

The colour palette is drawn from what PepsiCo describes as the real world, including “the rich soils that nourish our foods, our refreshing drinks and the vibrant hues that reflect our commitment to people and the planet.”

The logo itself acts as a representation of PepsiCo’s purpose, showing that PepsiCo is built upon these elements coming together.

The new branding was launched on PepsiCo's website, PepsiCo.com, on 28 October and will be followed by changes across its global social channels on LinkedIn, Instagram, YouTube and TikTok.

This is part of a strategy to more closely link its consumer brands with the corporate identity. The branding will then be seen on product packaging from January 2026.

A strategy to become faster, stronger and better

The rebrand aligns with an internal push by PepsiCo’s leadership to accelerate performance.

In a letter to employees on 28 October, Ramon referred to a Q3 Global Town Hall where he discussed the need to “act with greater urgency, greater efficiency and a uniform commitment to excellence."

He added that “Over the past few years, we’ve been working to become faster, stronger and better, underpinned by pep+”, which is PepsiCo’s end-to-end sustainability strategy.

To become faster, PepsiCo is focusing on consumer-centricity and innovation. This includes elevating farm-grown ingredients for products like Lay’s and offering products such as Doritos and Gatorade without artificial flavours.

To get stronger, the strategy involves acting as One PepsiCo by scaling digital capabilities and using AI to operate with increased precision.

Aligning growth with sustainability

Better growth is linked to advancing PepsiCo's pep+ goals, which include commitments to regenerative agriculture and reducing both emissions and virgin plastic use.

This focus on sustainability is central to the future vision of PepsiCo, which was formed 60 years ago from the union of Pepsi and Lay’s and has since grown to include more than 500 brands and over 300,000 people.

Announcing the new identity on LinkedIn, Ramon states that over the past few years “we’ve been working to make PepsiCo a best-in-class company that is admired around the world,” calling the launch the “latest milestone on our journey”.

Ramon says: “This new identity reflects who we are in 2025, a company with expansive reach, aiming for positive impact across the globe, and an unmatched family of beloved food and drinks brands, made with high-quality ingredients and including functional benefits like protein and superior hydration.”