[VIDEO] The Colbert Report Weighs In on Pabst’s Russian Acquisition

By Frazer Jones
Happy Friday! How about a video to lead us into the weekend? As we know, Pabst Brewing Company was acquired by Russian brewing and soft drink company O...

Happy Friday! How about a video to lead us into the weekend?

As we know, Pabst Brewing Company was acquired by Russian brewing and soft drink company Oasis Beverages earlier this week. If anyone was going to have to put their two cents in about this new development, it’s Stephen Colbert. On this week’s Tuesday edition of The Colbert Report, Colbert weighed in with a segment on the acquisition with his signature brand of pundit outrage.

In the clip he touches on the ownership shift, doubts about the veracity of Oasis’s promise to preserve the PBR recipe, the fact that Oasis is getting all Pabst-owned brands including Old Milwaukee, Schlitz, and Colt 45 – “that’s right, all the beer left in your fridge after a party in 1975” – and of course PBR’s diehard hipster fan base.  

“I’m not surprised,” he says of Russia’s interest in the brand. “They’ve been growing ridiculous hipster beards since Rasputin.” We can’t embed the video here, but it’s well worth clicking over to check out the whole thing here

 

[SOURCE: Eater National]

Share

Featured Articles

Livestock data management platform Breedr raises £12mn

Breedr helps farmers improve their livestock productivity & sustainability. Investbridge Capital led a £12mn funding round to build better farm trading

Coca-Cola, Diginex & Reckitt tech to support supply chains

Respect for human rights is critical to good business, says Coca-Cola’s Paul Lalli, as the company joins diginexLUMEN to catch supply chain forced labour

Luxury food manufacturer Venchi on sustainable packaging

Cècile Osti, of luxury chocolate manufacturer Venchi, on Easter 2022, Sorrento lemons, sustainable packaging, natural ingredients & the pleasure of food

How has the pandemic affected sales at General Mills?

Food

Morrisons partners with Nestle in sustainability scheme

Retail

PepsiCo Launches pep+ a Strategic End-to-End Transformation

Drink