May 17, 2020

AB InBev's Budweiser replaces Carlsberg as the FA's official beer partner

FA
AB InBev
Budweiser
Jonathan Dyble
2 min
Football
The Football Association (FA) has announced that AB InBev's Budweiser is set the new official beer partner of the England's senior men's team and Wemble...

The Football Association (FA) has announced that AB InBev's Budweiser is set the new official beer partner of the England's senior men's team and Wembley stadium, in addition to having renewed its current Emirates FA Cup partnership.

“This is the largest Official Beer Partnership deal that we have ever done,which allows us to continue to invest in all areas of the game,” said Mark Bullingham, FA Commercial Director.

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Since 2012, Budweiser has invested over £1.3mn directly into development programmes supporting English grass roots football, including the Budweiser Club Futures initiative that provides an annual grant to a selected grass roots football club.

“Football is more than just a game or our national sport – it is a huge part of our culture, one of our favourite forms of entertainment and one of the best ways to bring people together,” said Jason Warner, President of AB InBev, North Europe.

“This is why Budweiser and football have enjoyed a natural affinity for many years and why we’re pleased to strengthen our role in some of the nation’s biggest cultural moments through our FA partnership and presence at Wembley Stadium, one of the world’s most iconic entertainment venues.”

Carlsberg last week announced that it would be ending its 22 year partnership with the England national football team following the World Cup that will be hosted in Russia this summer.

Budweiser's partnership will commence at the beginning of the 2018/19 Premier League season.

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May 17, 2020

Starbucks to open 10,000 sustainable stores in bid to save US$50mn

Starbucks
Green Energy
Renewable
Sustainability
Marcus Lawrence
2 min
Nestlé and Starbucks complete licensing deal for $7.15bn.
Starbucks has announced plans to open 10,000 “greener stores” around the world by 2025

The plans come under an initiative called the “Starbucks G...

Starbucks has announced plans to open 10,000 “greener stores” around the world by 2025

The plans come under an initiative called the “Starbucks Greener Stores Framework”, which the coffee company will develop with experts in the field such as SCS Global Services, and the World Wildlife Fund.

Kevin Johnson, Starbucks’ CEO, said in a company statement that Starbucks has a responsibility to promote environmental sustainability.

“We are a company in [sic] that believes, in the fabric of mission and values, that the pursuit of profit is not in conflict with the pursuit of doing good”.

The announcement aligns with Starbucks’ efforts over the past decade to create sustainable buildings, working in partnership with the US Green Building Council.

The company has said it will go beyond the Leadership in Energy and Environmental Design (LEED) sustainable building criteria, which it developed alongside the US Green Building Council, to focus on powering its stores in the US and Canada with 100% renewable energy.

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Starbucks plans to introduce technology to both new buildings and in renovations of existing stores that will save 25-30% on energy and water use.

Marketing Magazine said this could save Starbucks around US$50mn incrementally over the next decade.

This year, Starbucks committed to eliminate its reliance on single-use straws in 28,000 stores by 2020, and also said that it is developing compostable paper cups.

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