AB InBev names new North Europe President

By Laura Mullan
Anheuser-Busch InBev (AB InBev) has appointed Paula Lindenberg as its new North Europe President, responsible for heading up the firm’s UK and Ireland...

Anheuser-Busch InBev (AB InBev) has appointed Paula Lindenberg as its new North Europe President, responsible for heading up the firm’s UK and Ireland operations.

Currently, Vice President of Marketing for Ambev — AB InBev’s Brazilian business —Lindenberg has worked for the world’s largest beer company for the last 17 years.

She will succeed the company’s current UK and North Europe head, Jason Warner, who is set to become zone president of Europe at the beginning of the year.

Lindenberg will move to her new role at the start of 2019.

SEE ALSO:

"I'm so excited to be joining the UK business, especially as Britain is renowned for having one of the world's best pub and beer cultures," said Lindenberg. 

“It is also unique in that it features all three of our global brands – Stella Artois, Budweiser and Corona. I can’t wait to work alongside the team in growing the beer category even further.”

Warner said that Lindenberg has “contributed hugely to our Latin American business, leading its growth strategy, expanding its premium beers and reconnecting the business with its brewing heritage,”

“I have no doubt that she will bring her own brand of creative vision and energy to these shores,” he added.

In its second-quarter report, AB InBev noted that its pre-tax earnings grew 4% to $5.6bn, which the brewer credited to strong growth in Brazil. Mexico, China and Western Europe.

Share

Featured Articles

Walmart Harnesses Technology to Transforms its Supply Chain

Joining Amazon and Ocado, Walmart embraces AI and automation to boost its supply chain, through new builds, expansions and retrofits

PepsiCo: Greenhouse Accelerator Driving Sustainability Goals

PepsiCo has selected eight start-ups for its Greenhouse Accelerator Program, striving for improved sustainability, development and collaboration

Nestlé New Coffee Variety Promises Stronger Supply Chain

Nestlé strives to strengthen its coffee supply chain with new high-yielding Arabica variety, with harnessing its agricultural sciences capabilities

Nestlé Targets Weight Loss Cosmetic-Issues Market

Food

Britvic Agrees to Carlsberg Takeover After two Declined Bids

Drink

Freixenet Turns to FANUC for Automated Production Tech

Drink