AB InBev names Michel Doukeris as new US boss

By Laura Mullan
Share
The world's biggest brewer Anheuser-Busch InBev is replacing the head of its North America business as the company aims to drive top line growth. Miche...

The world's biggest brewer Anheuser-Busch InBev is replacing the head of its North America business as the company aims to drive top line growth.

Michel Doukeris will replace Joao Castro Neves as CEO of Anheuser-Busch and Zone President North America effective as of 1 January 2018.

SEE ALSO:

One of AB InBev’s staples Bud Light has the highest market share of any domestic beer, accounting for 18.4% of sales, according to Statistica.

However, the brewery giant has sold less beer in North America over the past three years with a recent 6.2% drop in its third quarter this year.

The results come as consumers in the US consumers are increasingly shifting towards craft beers, wines. Spirits and Mexican imports rather than AB InBev’s mainstream lagers such as Budweiser and Bud Light.

The beer giant has been attempted to regain its market share, which has slipped from 19% to 16% since 2010.

First joining the company in 1996, Dourkeis worked in several sales positions before becoming president of AB InBev China and then Zone President of Asia Pacific.

He currently holds the position of AB InBev’s chief sales officer.

“The U.S. is our most important market and we recognize the need to continue to focus on driving topline growth across our portfolio,” said Carlos Brito, CEO of AB InBev.

“Michel has extensive experience delivering results for our business worldwide, including helping to grow Budweiser globally and launching The High End business strategy, which now represents [$5 billion] of sales."

The beer maker is currently undergoing a period of integration following a mega-merger between SAB Miller and Anheuser-Busch InBev.

It is likely that Doukeris is also looking for new ways to diversify the company's products and utilised M&A opportunities.





 

Share

Featured Articles

TRACT Secures £11.2M to Propel Agri-food Sustainability

Fresh investment supports TRACT in enhancing tools for sustainability in the food and agricultural sectors, aligning with EU regulations

Spain's Citrus Crisis Impacts Global Juice Market

The devastating floods in Spain have shaken up the global citrus supply, heightening challenges in the fruit juice drinks market

McDonald's: Empowering Students Through Scholarships

McDonald's has spent 40 years supporting students with scholarships & plans to continue, despite Robert F. Kennedy Jr.’s plan to Make America Healthy Again

Starbucks' new Chief Sustainability Officer: Marika McCauley

Drink

Nestlé Presents Growth Plan on its Capital Markets Day

Food

Frozen Food Logistics & the Move to -15°C Initiative

Sustainability