Mars confirms the return of peanut butter and white chocolate TWIX bars

By Tom Wadlow
Confectionery producing giant Mars will be bringing back old TWIX varieties to US and Canadian customers. The company confirmed that TWIX White and TWI...

Confectionery producing giant Mars will be bringing back old TWIX varieties to US and Canadian customers.

The company confirmed that TWIX White and TWIX Peanut Butter will return to store shelves by the end of this year, while a new TWIX Dark will join them.

TWIX Peanut Butter is returning in September, with TWIX White making its comeback to North American consumers in November.

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llison Miazga-Bedrick, TWIX Brand Director, Mars Chocolate North America, said: "The dark chocolate, peanut butter and white chocolate categories are some of the largest and fastest growing partitions in our industry.

"We not only wanted to give TWIX fans more flavor options to choose from, but all chocolate lovers more ways to enjoy our product."

Earlier this year, in April, Mars launched a new M&M’s ice cream bar to bolster its Mars brand’s range. It says that the M&M’s cookie sandwich ice cream has already exceeded expectations, growing by more than 10 percent.

Mars is a family-owned business that has been producing food and pet products for more than a century. With almost $35 billion in sales, the company is a global business that produces some of the world's most-recognized brands, including M&M's, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, SKITTLES, UNCLE BEN'S, MARS DRINKS and COCOAVIA.

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