Mars Petcare 81% toward its sustainable fish sourcing goal
Mars Petcare announced progress towards a longstanding goal to sustainably source 100% of the fish used in some pet food recipes.
The company now sources 81% of fish used from more sustainable sources aligned to Mars’ guidelines. The company also confirmed it sources no endangered fish species.
The goal is part of Mars, Incorporated’s Sustainable in a Generation plan which aims to integrate sustainability into the heart of business and bring sustainable choices to pet owners around the world.
In partnership with World Wildlife Fund (WWF), Mars Petcare set an ambitious target in 2010 to seek 100% sustainable sources of fish.
Progress toward the goal is highlighted in a new joint report from WWF and Mars Petcare, detailing work over the past decade to innovate and scale approaches to more sustainable fish sourcing.
WWF and Mars Petcare have renewed their global partnership until 2025 to advance Mars sourcing goals and to positively influence progress toward sustainability in the fishing sector more broadly.
The supply chain
Mars Petcare will regularly evaluate:
- Where it sources its fish
- The types of fish used
- Practices across its supply chain, aiming to minimize competition with the human food supply chain
- Help to ensure that products can be both nutritious for pets and better for the world’s oceans.
The company is also working with certifying organizations, standard setters and fish experts at the Marine Stewardship Council, Monterey Bay Aquarium Seafood Watch and Aquaculture Stewardship Council on sustainable fish buying practices.
In addition, Mars Petcare will collaborate with businesses and governments, to drive change across the industry to help protect vulnerable ecosystems and drive responsible practices.
“We are delighted to continue our decade-long partnership with Mars Petcare”, said Caroline Tippett, Senior Director of Seafood Markets at World Wildlife Fund. “They continue to be an industry leader working to ensure more sustainable seafood sourcing across their global operations.”
“As we prepare for a future of more than 10 billion people and more pets, sustainable business practice which is led by science and cares about the planet and our oceans is essential", said Professor David Smith, Chief Marine Scientist at Mars, Incorporated. “When we cemented the partnership with WWF over a decade ago, we were deeply aware that many fisheries around the world were on the verge of collapse and that several fish species were critically endangered and threatened by extinction."
Mars Petcare will continue to work toward its commitment to source 100% of fish from sustainable sources, continue to ensure that it does not source endangered fish species according to the IUCN Red List, and take action to help strengthen protections for people in its fish value chain.
SokoFresh's cold storage units will stop food waste in Kenya
A foodtech company in Kenya is using solar energy to help smallholder farmers keep harvested produce cool to prevent food waste.
SokoFresh is a member of The Circulars Accelerator, an initiative to help entrepreneurs scale innovations that will help the world move towards a circular economy – in which waste is eliminated and resources are used again and again.
New cold storage units to prevent food waste
Small-volume farmers who grow avocados, mangos and French beans in Kenya, are helping to test the model from SokoFresh, which manages mobile cold storage units, that run on 100% solar energy.
By paying a small amount (1 Kenyan shilling) per kilogram on a pay-as-you-go basis, farmers or produce buyers can affordably access cold storage, when they need it.
SokoFresh plans for 400 cold storage units, in five years, to boost income for 35,000 farmers.
Cold storage units will support Kenya’s farmers
About 90% of Kenya’s agricultural produce comes from smallholders, who don’t have the kind of cold storage solutions available to large-scale producers. This means lots of produce perishes in outside temperatures after being harvested.
“More than 30% of all food produced in the world for human consumption gets lost or wasted”, said a representative from SokoFresh says. “Food loss in Africa occurs almost entirely in the production and distribution stages.”
Farmers using the model can earn up to 50% more on their harvest, while buyers receive more and better quality produce.
The cost of logistics is also reduced, because trucks are picking up full loads that have been stored in the cold storage units by multiple farmers.
Enviu, the Netherlands-based impact venture organization behind SokoFresh, hopes to have a network of 400 cold storage units in the next five years. This would help 35,000 farmers, creating 3,000 new jobs in rural areas and reducing greenhouse gas emissions.
Sokofresh supports UN Sustainable Goal 12
Around 14% of food is lost after harvest on farms and at the transport, storage, processing and wholesale stages, according to the Food and Agriculture Organization of the United Nations. This food has a value of more than $400b a year.
UN Secretary-General António Guterres last year described food loss and waste as an “ethical outrage.”
By 2030, UN member states have pledged to halve food waste and reduce food loss as part of Sustainable Development Goal 12.
SokoFresh is a part of the solution to food security and ending food waste.