Asia Fruit Logistica enjoys record exhibitor demand as produce market grows

By Frazer Jones
Consumer demand for fresh produce in Asia is growing rapidly, and producers and distributors are looking for new ways to meet those demands. As the only...

Consumer demand for fresh produce in Asia is growing rapidly, and producers and distributors are looking for new ways to meet those demands. As the only dedicated fresh fruit and vegetable trade show serving the Asia market, Hong Kong’s Asia Fruit Logistica conference is an increasingly important hub for industry professionals to make connections and get educated on innovations and strategies in the market. Because of this, the trade show is being met with record exhibitor demand this year.  

RELATED CONTENT: Talking top trends from Natural Products Expo West 2015

According to a press release from Asia Fruit Logistica, sales for exhibition space at the trade show have already exceeded last year’s expo by more than 20 percent, as businesses from over 35 countries vie for a spot on the exhibition floor. Malaysia in particular is ramping up its participation in the show—businesses and trade associations like Malaysia’s Federal Agricultural Marketing Authority (FAMA) have reportedly booked 70 percent more show space than last year to showcase the country’s fresh fruits and forge bonds with buyers and distributors from other regions.

RELATED CONTENT: 2015 Western Foodservice and Hospitality Expo adds new trend-centric pavilions

“Hong Kong is Malaysia’s traditional market for fresh produce exports and our durian has been making a big impact there for the past few years,” said FAMA’s Chang Lee Nam in a press release from the event. “At ASIA FRUIT LOGISTICA we can connect with importers and retail buyers, not only from Hong Kong, but also from mainland China, Japan, Australia, New Zealand, Taiwan and South Korea. They’re all seeking to line up supply deals for the coming season and there is a lot of business matching at the event.”

RELATED CONTENT: Vitafoods Asia 2015 takes to Hong Kong to support Asia’s functional foods market

Importing is on the rise throughout much of Asia, especially when it comes to fresh and high quality foods and beverages. Trade shows give industry professionals an up close and personal chance to learn about new trends and products, enabling them to provide better products in turn to their consumer base. As attendance rises for Asia Fruit Logistica, that import market can expect to continue its boom, an advantage for buyers and growers alike.

Asia Fruit Logistica will take place from September 2-4, 2015, at Hong Kong International Airport’s state-of-the-art Asia World-Expo convention center. 


Featured Articles

Top 10 customer experience (CX) trends in 2023

Food Digital breaks down the Top 10 customer experience (CX) trends taking centre stage for 2023, including predictive analytics, AR, metaverse and more

Absolut joins the sustainable drink trend with paper bottle

Sustainability is driving brand changes at Absolut as the drinks brand focuses on delivering new designs and a sustainable paper-based recyclable packaging

Careers Passport: flagship programme to help jobseekers

A fast-track job scheme designed to remove barriers to enter the food and drink industry has seen over 1,000 training opportunities created.

Coca-Cola, Diginex & Reckitt tech to support supply chains


Luxury food manufacturer Venchi on sustainable packaging


How has the pandemic affected sales at General Mills?