International House of Pancakes targets the UK and Ireland for franchise expansion

By Laura Mullan
Building on three years of international growth, International House of Pancakes (IHOP) has announced plans to expand its franchise into the UK and Irel...

Building on three years of international growth, International House of Pancakes (IHOP) has announced plans to expand its franchise into the UK and Ireland.

The move comes as the well-known American casual dining brand plans to double its international presence by 2021. 

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DineEquity, the parent organisation of IHOP, announced plans to continue expansion with the opening of 50 restaurants in partnership with UK-based World Franchise Associates and Propel Hospitality. 

“Our franchisees drive our business, and it is our job to make sure they are well prepared and equipped so they have every opportunity to be successful,” said Daniel del Olmo, president of international, DineEquity, Inc.

“We see the United Kingdom as an important growth opportunity for IHOP, especially given the large appetite for our unparalleled all-day breakfast experience, American lunch and dinner entrees, warm hospitality and – of course – our world-famous pancakes.”

IHOP is specifically targeting growth in the UK and Ireland due to the economic stability of the region which is encouraging restaurant operators to consider strong US restaurant franchises. 

As well as this, international casual-dining concepts are very popular in the region and the UK has successful franchise operators. 

Beyond the business experience requirements, we’re also looking for qualified franchisees that align with our brand identity,” said Dan Lecocq, executive director, international development. “They have to embody an entrepreneurial spirit and a high level of commitment to guest service. But most of all, they need to have a passion for the IHOP brand.”

IHOP is 100% franchise-owned and operated. 

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