KFC enters the fast food market in Inner Mongolia, in a yurt
KFC has come a long way in from a gas station kitchen in the 1930s, to one of the most popular fast food chains in the world. Colonel Sanders’ welcoming grin is recognised by more than 12 million customers daily.
Now, the company has ventured into Inner Mongolia, in northern China. In order to attract curious locals, the company has adapted its restaurant into a traditional yurt.
KFC franchise adapts to new markets
It might look like something at a modern music festival, but a yurt (also known as a ‘ger’) is a circular, moveable tent covered in animal skins, used by the nomadic people of Inner Mongolia.
By adapting to the local architecture, KFC can stand out as well as fit in.
KFC first opened in Beijing in 1987 and now has a revenue of $23bn, after becoming a popular treat for middle-class families. The franchise adapted to China’s taste buds by providing familiar options, such as Chinese egg tarts and rice pudding.
On Weibo, China’s censored version of Facebook, Chinese tourists were impressed with KFC’s yurt topped with the iconic logo, stressing that the respect for local customs had made a positive impact.
The ever-expanding KFC franchise knows no limit
But the Mongolian desert is far from KFC’s greatest venture.
In 2017, a KFC spacecraft took a Kentucky Fried Chicken Zinger sandwich into space aboard a high-altitude balloon, where it stayed for four days before returning to Earth.
Deliveroo boss, Will Shu, goes undercover as food courier
The co-founder of Deliveroo, Will Shu, has taken a humble approach to leading the company, by delivering food to customers himself to find out what his employees deal with. On one recent trip, he noted how restaurant staff were ‘rude’ to him when he pointed out that the food he was due to deliver was cold.
Co-founder Will Shu is based in London. The University of Pennsylvania graduate hatched Deliveroo in 2012, with the target of getting local restaurant meals to hungry people quickly. The company has a revenue of £476m.
Please tell your staff to smile, says Deliveroo boss
The Deliveroo app allows users to order takeaway food, which is then delivered by independent food couriers, often cyclists in weather-proof backpackers, to a house, place of work or even a public location. The company is now active in 12 countries and has helped many through the stress of the pandemic by delivering delicious meals to the doorstep.
Shu has chosen to do several undercover rounds and he told The Diary of a CEO podcast that on one delivery in Notting Hill, he was rudley disregarded by the staff of an eatery where he collected the food.
“I did five deliveries last night in Notting Hill. I’m not like a celebrity so no one recognises me. Then I got the food and it was kind of cold, and I’m like ‘hey, you know this food’s kind of cold’ and they were like ‘just deliver it buddy.”
Shu refused to name the location but said he would tell their bosses about the incident.
“We need to figure out a way to get this to work. Please tell your staff just smile, say ‘hey, how are you doing’. It makes a big difference in people’s days.”
Deliveroo set to expand its business with new tech roles
Deliveroo has recently announced that it will create 400 high-skilled tech jobs, to support its rapid growth and to help restaurants improve efficiency.
The company is seeking to hire across a range of skill sets including software engineers, product managers, user researchers, designers, and even data scientists.