May 17, 2020

How is Denny’s Finding Success in Millennial-Geared Spinoff The Den?

The Den
Frazer Jones
2 min
How is Denny’s Finding Success in Millennial-Geared Spinoff The Den?
Theres no fountain of youth for us mortals. But for businesses, finding success with a fresh young audience can be a path to immortality (or at least a...

There’s no fountain of youth for us mortals. But for businesses, finding success with a fresh young audience can be a path to immortality (or at least a renewed lease on life). Denny’s just might be on its way down this path with "The Den by Denny's," a fast casual spin-off concept that’s been doing well on college campuses across the United States. As a new profile from Nation’s Restaurant News reports, The Den is making its first forays into locations off campus and on military bases, and is headed for even bigger success with a younger Millennial-based audience.

In the profile, NRN talks to Denny’s vice president of concept innovation Greg Powell, who reveals a compelling point about why the concept seems to be working. It’s not just an upscale version of Denny’s, a direction which brings to mind memories of ventures like the McDonald’s Bistro Gourmet or the short-lived Jack in the Box spinoff JBX Grill. Rather, this is a reimagined Denny’s concept for an all-new clear cut target demographic:

“A lot of family-dining chains have tried to do fast-casual versions of themselves, with varying degrees of success,” Powell said. “We didn’t want to just do that. This is meant to be a concept we can take to Millennials, not only on college campuses but in urban centers and other places. It’s a Denny’s built for them.”

It’s an interesting profile, portraying a smart way to approach the idea of the spinoff. The Den is utilizing ideas like breakfast all day and a more tailored menu, and playing with trendy menu items like crispy green beans and street tacos to build a different fan base—and because this is not affecting the menu or vibe at the Denny’s chain, the business is free to experiment without alienating its core consumer base by coming off like it’s chasing trends instead of staying true to its brand.  

Not that Denny’s itself has had trouble connecting with Millennials before—the restaurant chain has been strong in the social media game for years, and as an early adopter of Tumblr, Denny’s built an almost improbably strong and personal connection with online fans.

But this is taking that connection to new heights, and it’s working. If the brand continues to grow, The Den will soon be joining Denny’s in franchising opportunities. When that time comes, it seems like the brand will be a smart bet for entrepreneurs in cities and towns with young communities.


[SOURCE: Nation’s Restaurant News]

Share article

Jun 13, 2021

Tyson Foods 2050 net-zero target with no bargain on taste

Helen Adams
3 min
The global protein company, Tyson Foods, has recognised its responsibility to the environment and aims to reduce emissions

Tyson Foods, a leading global protein company, aims to achieve net-zero greenhouse gas emissions across its global operations and supply chain by 2050. 

The company supplies 20% of the USA’s beef, pork and chicken and is best known for products such as Jimmy Dean, Hillshire Farm and BallPark.

As the first U.S.-based protein company to have an emissions reduction target approved by the Science Based Targets initiative (SBTi), this ambition, in conjunction with the release of the company’s fiscal year 2020 Sustainability Progress Report, underscores the company’s commitment to help combat the urgency of the growing climate change crisis. 


Food giant Tyson will meet net-zero targets

The high level of meat and diary that humans consume is fuelling climate change for many reasons:

  • Gassy cows, sheep and goats are responsible for up to 14% of all greenhouse emissions.
  • 75% of agricultural land across the world is used for animal agriculture. This includes land for the animals to graze upon, as well as the land used for the crops which animals eat to grow in. The amount of land required leads to deforestation.

The move to net-zero is an expansion of Tyson Foods current science-based target of achieving a 30% GHG emissions reduction by 2030, which is aligned with limiting global temperature rise to 2.0c. 

As a global organisation with 239 facilities and 139,000 employees worldwide, achieving net-zero emissions is a large task, which will require a collective effort from every team member, in addition to external stakeholders.

Tyson Foods’ goals include:

  • For emissions to align with limiting global temperature rise to 1.5℃, consistent with the Paris Agreement, by the end of 2023.
  • Expanding the company’s current 5m acre grazing lands target for sustainable beef production practices by 2025.
  • Continuing work to eliminate deforestation risk throughout its global supply chain by 2030.


Tyson foods supports accountability and transparency

“We believe what good food can do for people and the planet is powerful. Our net-zero ambition is another important step in our work toward realising our aspiration to become the most transparent and sustainable food company in the world,” said Donnie King, Tyson Foods President and CEO. 

“At Tyson Foods, we believe progress requires accountability and transparency and we are proud to exemplify that as we work to achieve net-zero greenhouse gas emissions by 2050,” said John R. Tyson, Chief Sustainability Officer, Tyson Foods. “As the first U.S.-based protein company in the food and beverage sector to have an emissions reduction target approved by the Science Based Targets initiative, we hope to continue to push the industry as a leader and remain committed to making a positive impact on our planet, with our team members, consumers and customers, and in the communities we serve.”

Tyson Foods’ new ambition, along with the company’s existing sustainability goals, is aligned with the UN Sustainable Development Goals, which include:

Goal 2: ‘End hunger, achieve food security and improved nutrition and promote sustainable agriculture’. 

Goal 15: ‘Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.’

Share article