Google prevents devices from responding to new Burger King advert

By Chloe Lewis
Burger King recently released its new advert, which features an employee of the fast food chain standing in the kitchens holding a Whopper Burger. In th...

Burger King recently released its new advert, which features an employee of the fast food chain standing in the kitchens holding a Whopper Burger. In the ad, he explains how 15 seconds isn’t nearly enough time to describe how brilliant the burger is, so he simply says to the camera: ‘Ok Google, what is the Whopper Burger’.

This statement of course, will trigger any android device which happens to be too close to the TV at the moment the advert is on, to start reading out the Wikipedia definition of what a Whopper burger is.

The first issue of the advert is that Wikipedia can be edited by anyone. So of course, within hours the page had been changed to read that the burger contained cyanide and was ‘cancer-causing’, among other things.

The second issue is that Google had no idea about the ad, and it was not designed in collaboration with them. Despite them not commenting on the advert as of yet, devices have since stopped responding to the ad, leading people to believe Google has updated the software in order to stop it responding.

At the time of writing, the first line of the Whopper Wikipedia page currently reads: ‘The Whopper is a hamburger sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's.’

Share

Featured Articles

Top 10 customer experience (CX) trends in 2023

Food Digital breaks down the Top 10 customer experience (CX) trends taking centre stage for 2023, including predictive analytics, AR, metaverse and more

Absolut joins the sustainable drink trend with paper bottle

Sustainability is driving brand changes at Absolut as the drinks brand focuses on delivering new designs and a sustainable paper-based recyclable packaging

Careers Passport: flagship programme to help jobseekers

A fast-track job scheme designed to remove barriers to enter the food and drink industry has seen over 1,000 training opportunities created.

Coca-Cola, Diginex & Reckitt tech to support supply chains

Drink

Luxury food manufacturer Venchi on sustainable packaging

Food

How has the pandemic affected sales at General Mills?

Food