Google prevents devices from responding to new Burger King advert

By Chloe Lewis
Burger King recently released its new advert, which features an employee of the fast food chain standing in the kitchens holding a Whopper Burger. In th...

Burger King recently released its new advert, which features an employee of the fast food chain standing in the kitchens holding a Whopper Burger. In the ad, he explains how 15 seconds isn’t nearly enough time to describe how brilliant the burger is, so he simply says to the camera: ‘Ok Google, what is the Whopper Burger’.

This statement of course, will trigger any android device which happens to be too close to the TV at the moment the advert is on, to start reading out the Wikipedia definition of what a Whopper burger is.

The first issue of the advert is that Wikipedia can be edited by anyone. So of course, within hours the page had been changed to read that the burger contained cyanide and was ‘cancer-causing’, among other things.

The second issue is that Google had no idea about the ad, and it was not designed in collaboration with them. Despite them not commenting on the advert as of yet, devices have since stopped responding to the ad, leading people to believe Google has updated the software in order to stop it responding.

At the time of writing, the first line of the Whopper Wikipedia page currently reads: ‘The Whopper is a hamburger sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's.’

Share

Featured Articles

Costa Teams With GEP on Digital Transformation

Costa Coffee, the UK's largest coffee shop chain, has gone live with GEP to transform its procurement as it continues its digital transformation

Pink Rice: ‘a Sustainable Alternative Protein Solution’

Pink rice is a lab-grown and plant-based protein that offers potential solutions to reducing carbon emissions and lab use while meeting growing food demand

Cargill’s Insight on Water Use in Global Agriculture

Truke Smoor, Cargill’s global water lead, highlights water usage in global agriculture, showcasing strategies for efficient and sustainable practices

Kraft Heinz Hires Hershey's Exec, Marlene Creighton, as CSO

Food

Global Plant-based Food Market ‘Set for Substantial Growth’

Food

CEO Revitalises Ocado Retail Via Strategy and Innovation

Retail