Burger King strengthens its presence in Netherlands with new franchise deal
Burger King Europe has announced a franchise agreement with the newly formed BKNL BV to expand the presence of the Burger King brand in the Netherlands.
The latest agreement aims to increase the 60-plus stored the fast food chain currently has in the Netherlands, although it has not be disclosed how many new locations may be created.
The new business will be run by Dutch hospitality company Meyer Beheer to accelerate the burger chain’s footprint in what is the EU’s sixth largest economy.
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The quick-service restaurant (QSR) chain also noted that the move would help it “strengthen its presence” in continental Europe.
“We are excited about this agreement, which will help us grow the BURGER KING® brand in this important European market,” said José Cil, President of Burger King.
“We look forward to working with the BKNL B.V. team, who have significant restaurant and hospitality expertise, to increase the scale of our BURGER KING® business in the Netherlands.”
Laurens Meijer, chairman of BKNL B.V, added: “To be able to grow and elevate an iconic, global brand like BURGER KING® in the Netherlands is an incredible opportunity,” said L“We are confident that the great taste of our amazing flame-grilled burgers will resonate well with our Guests.”
Owned by parent group Restaurant Brands International, Burger King is now the second-largest fast food burger chain in the world, behind McDonald’s.
Similarly to its rivals such a Subway and McDonalds, most of Burger King’s 16,000 stores are owned and operated by franchises.
Restaurant Brands New Zealand agrees to a master franchise deal with Yum! Brands
Restaurant Brands New Zealand has seen an 10% increase in its first quarter in comparison to the previous year, generating sales of up to $97.4mn.
The corporate franchisee is also now set to further its growth by signing a new Pizza Hut master franchise agreement with Yum! Brands, which will enable it to continue its operations for the brand in New Zealand.
Network sales in the first quarter sales within Pizza Hut’s New Zealand arm equated to $23.4mn, an increase of up to 1.2%. However, there is now a slight decrease in the number of Pizza Hut stores run by independent franchisees, with up to 98 stores in total.
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The 10-year agreement will enable Restaurant Brands to continue running the everyday administration and marketing work of the Pizza Hut brand in the country, and also bolster independent franchisee-owned stores, according to newsroom.pro.
Restaurant Brands has become New Zealand’s largest fast-food operator, with KFC, Pizza Hut, Starbucks Coffee and Carl's Jr brands situated under its umbrella.
In Hawaii, Pizza Hut has also seen an increase of 10.9% in Q1, with no decrease in store numbers.