Dunkin Donuts Partners with Jollibee for Massive Franchise Expansion in China
Dunkin Donuts is continuing its march forward toward extensive franchise growth, and in China that growth is being helped along by Philippines-based franchise Jollibee. At the moment, there are 16 Dunkin Donuts locations in China—but this week, the breakfast chain reached a deal that will pave the way for the construction of 1,400 new Dunkin Donuts locations throughout the country within the next twenty years.
According to an Associated Press report, Jollibee Worldwide partnered with Chinese equity firm Jasmine Asset Holding Ltd, a subsidiary of RRJ Capital Master Fund II LP. Together the two formed Golden Cup Pte Ltd, a joint venture entity which entered into a master franchise agreement with Dunkin Donuts parent company Dunkin Brands in order to bring this massive order of Dunkin Donuts locations to life. The report also has Dunkin Donuts expressing its confidence in Jollibee as the operator with the chops to make this expansion happen:
With its rapid growth and reintroduction into California last year, 2014 was a big year for Dunkin Donuts. If this new deal is any indication, Dunkin Donuts is ready for many more good years yet to come.
[SOURCE: Associated Press via Boston.com/GMA Network]
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