Müller to invest £100mn in UK yoghurt and dessert industry
German dairy giant Müller is set to invest £100mn in its UK business to expand its yoghurt and desserts range.
Over the next three-years, the family-owned company will upgrade its existing facilities and increase its marketing budget in Britain.
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The Midlands will be the focus of the investment with the company saying that it’s three Shropshire plants in Market Drayton, Telford and Minsterley will be upgraded.
In particular, the Telford site will double in size and will create an additional 50 more jobs.
Part of the investment strategy will involve launching new products, working with US food giant Mondelez to develop its range of Cadbury products and increasing British consumer demand.
The dairy firm currently sells 208 million products every year in the UK however, Müller hopes to increase this figure over the next three years.
The company also said it is looking to grow brands including Müllerlight, Müller Corner and Müller Rice.
“This unprecedented level of investment will ensure that we can offer an increasing portfolio of yoghurt and desserts products made in Britain with milk from British farmers, which meet the needs of our customers,” said Bergen Merey, Müller managing director.
“Our approach in the UK within the yoghurt, desserts, milk and ingredients sectors is to grow our capabilities so that we can reduce the UK’s dependence on imported dairy products, and build a vibrant future for the British dairy industry.”
The company has said that there is the potential for £233mn growth in the UK yoghurt and desserts sector by 2020.