Bel Group begins new governance system, Cécile Béliot as CEO

By Helen Adams
After appointing Cécile Béliot as CEO, Bel Group enters a new era of governance, aligning tradition and transformation

Under the impetus of its Chairman and CEO, the Bel Group has announced its intention to move towards a form of governance that separates the functions of Chairman of the Board of Directors and Chief Executive Officer, which should lead Antoine Fiévet and the Nomination Committee to submit the appointment of Cécile Béliot to Group CEO for a vote by the Board of Directors in 2022.

Bel Group is best known for its dairy products; the iconic Babybel, The Laughing Cow, Leerdammer, Boursin & Kiri. Founded in 1865, Orgelet, France, the family company serves 400 million consumers around the globe.

During the upcoming transitory period, Cécile Béliot becomes Group Executive Vice President and succeeds Antoine Fiévet as Chairman of the Supervisory Board of MOM.

 

Bel groups fresh transformation, traditional values

Prepared for since Cécile Béliot joined Bel as Executive Vice President in charge of the Group’s Strategy, Growth levers and Markets, this evolution seeks to allow Bel Group to continue to lead its transformation, while perpetuating the vision and values carried by the Bel-Fiévet shareholder family since the creation of the company over 150 years ago. 

The mission undertaken by Cécile Béliot in this transitory period is to progressively prepare the next steps for bringing together Bel and MOM teams and to continue implementing the Group’s strategy on its three complementary product families – dairy, plant-based and fruit – in line with the innovation, internationalisation and modernisation processes that she has already set in motion within Bel.

Since Cécile Béliot joined the Group in 2018, she has defined within the Executive Committee the pillars of the strategy for a sustainable growth model and has led alongside Antoine Fiévet the deployment of this strategy: 

  • Acceleration of innovation with the shift towards plant-based products
  • An overhaul of the brands’ missions while respecting their historic attributes
  • An acceleration of the Group’s new geographical territories (USA, China…) 
  • The distribution channels (e-commerce, out-of-home…).

 

Long-term sustainable performance

Bel’s Board of Directors has declared itself in favour of this move towards separate governance as of 2022. This type of governance has shown its strengths in many international companies and should allow both for short-term transformation and for long-term sustainable performance in an increasingly uncertain and complex world.

“This governance shift is the fruit of a long-standing consideration, and I have wished to progressively set it up to guarantee the stability and sustainability of the Group’s growth”, said Antoine Fiévet, Bel Group’s Board of Directors Chairman and Chief Executive Officer. “As we celebrate the 100th anniversary of our iconic brand, The Laughing Cow®, we are at a symbolic moment demonstrating our ability to take the long view. This is also a strategic moment, as we are accelerating on new growth territories: plant-based products and, through our MOM activities, the fruits segment. Cécile Béliot has shown over these past years her commitment to our Group’s values and DNA, her leadership, her ability to transform our model in order to uphold our mission: offering healthier and responsible food for all. I am convinced that she will be able to meet our future challenges and to continue developing sustainably our Group and its brands.”

“The trust shown in me by Antoine Fiévet and the shareholder family is a great honour, but above all a great responsibility”, Cécile Béliot, Group Executive Vice President. “It commits me to the pursuit of our mission which we have undertaken together for three years now, and to be dedicated to the values which have made our Group’s success. I deeply believe in the strength of our model to invent the sustainable food of tomorrow, accessible to as many people as possible. I am proud that we are committed to this on a daily basis, together with all of the employees of the Group.”

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