Kellogg launches over 40 new products highlighting nutrition and convenience

As an interest in health and nutrition continues to ramp up among consumers, it’s imperative that businesses respond—or risk getting lost in the shuffle while savvier competitors cater to consumers needs and move ahead. Kellogg Company is the latest to jump on consumer trends of blending nutrition with convenience, and it’s doing it in a major way. This week the company announced that it is unleashing a wave of more than 40 new products across supermarket shelves and freezer aisles, many of which were designed specifically to take on trends of health and simplicity.

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“Many consumers are seeking more simple foods with 51 percent of people saying that they look for food with recognizable ingredients,” reads a press release from Kellogg Company announcing its new products. Many of the new products that Kellogg Company is launching recognize this observation, lining up with the trend and attempting to give consumers simpler and more natural options.

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One highlight of the new lineup is Kellogg’s Origins, a new line of six cereals, including granola and muesli mixes, simply made with fruits ancient grains plus no artificial flavors or hydrogenated oils. Kellogg Company is also expanding its Morningstar frozen vegetarian line with more convenient single-meal options like veggie bowls and breakfast sandwiches. Kellogg’s Special K line is also getting more convenient upgrades like breakfast sandwiches, granolas and hot cereals.

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General Mills, one of Kellogg Company’s biggest competitors in breakfast cereal and snacks, has been getting serious about its place in the natural and organics sector for a few years now. By making this effort, Kellogg Company could be seeking to be more competitive in its own right.

[SOURCE: Detroit Free Press]

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