Kellogg launches over 40 new products highlighting nutrition and convenience

By Frazer Jones
As an interest in health and nutrition continues to ramp up among consumers, its imperative that businesses respond—or risk getting lost in the sh...

As an interest in health and nutrition continues to ramp up among consumers, it’s imperative that businesses respond—or risk getting lost in the shuffle while savvier competitors cater to consumers needs and move ahead. Kellogg Company is the latest to jump on consumer trends of blending nutrition with convenience, and it’s doing it in a major way. This week the company announced that it is unleashing a wave of more than 40 new products across supermarket shelves and freezer aisles, many of which were designed specifically to take on trends of health and simplicity.

RELATED CONTENT: The FDA is phasing trans fat out of processed foods – and the industry responds

“Many consumers are seeking more simple foods with 51 percent of people saying that they look for food with recognizable ingredients,” reads a press release from Kellogg Company announcing its new products. Many of the new products that Kellogg Company is launching recognize this observation, lining up with the trend and attempting to give consumers simpler and more natural options.

RELATED CONTENT: [VIDEO] How Kellogg's new ad campaign targets the older Millennial set

One highlight of the new lineup is Kellogg’s Origins, a new line of six cereals, including granola and muesli mixes, simply made with fruits ancient grains plus no artificial flavors or hydrogenated oils. Kellogg Company is also expanding its Morningstar frozen vegetarian line with more convenient single-meal options like veggie bowls and breakfast sandwiches. Kellogg’s Special K line is also getting more convenient upgrades like breakfast sandwiches, granolas and hot cereals.

RELATED CONTENT: General Mills ditches artificial colors and flavors — will it boost business?

General Mills, one of Kellogg Company’s biggest competitors in breakfast cereal and snacks, has been getting serious about its place in the natural and organics sector for a few years now. By making this effort, Kellogg Company could be seeking to be more competitive in its own right.

[SOURCE: Detroit Free Press]

 

Let's connect!   

Check out the latest edition of Food Drink & Franchise!

Share

Featured Articles

Nestlé 'Meeting Sustainability Targets on Nescafé Coffee'

Nestlé is meeting targets on sustainably-sourced Nescafé coffee, & has donated 21mn plants as part of global ESG initiatives, a company report claims

Coffee Prices Soar as Extreme Weather Hits Brazil & Vietnam

Global coffee supplies hit by high rainfall in Brazil and a heatwave in Vietnam, and Smart Cube analyst Kanica Goel says situation unlikely to improve soon

Guinness & Carlsberg Back Drought Resistant Grain for Beer

Guinness and Carlsberg collaborate with Brooklyn Brewery on brewing beers using drought-resistant grain that requires no irrigation

Tyson Foods Shares Plummet in Face of Costs & Inflation

Food

Nestlé ESG Programme 'Boosting Cocoa Farmers' Income'

Sustainability

Mars Wrigley's Procurement-Sustainability 'Balancing act'

Sustainability