May 17, 2020

IHOP becomes IHOb, and the 'b' stands for burgers

IHOP
IHOb
burgers
franchise
James Henderson
2 min
The IHOP restaurant franchise will know be known as IHOb, with the b to stand for burgers
IHOP Restaurants has rebranded, and will now be known IHOb, with the ‘b’ standing for burgers, the company has said.

The news of the rebrand was r...

IHOP Restaurants has rebranded, and will now be known IHOb, with the ‘b’ standing for burgers, the company has said.

The news of the rebrand was revealed next week, with speculation about what the ‘b’ may stand for, with guesses ranging from brunch to bananas.

In a release, IHOb said that change in fact celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers.

To show the brand is as serious about burgers as it is about its world-famous pancakes, it’s flipped the “p” to a “b” in their iconic name for the time being, including its Twitter handle.

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A flagship IHOb restaurant in Hollywood, CA, has also been completely “re-burgered”, and will offer all of the company’s new range of burgers, with its Ultimate Stakeburgers to come in seven varieties.  

“Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said Chef Nevielle Panthaky, Head of Culinary at IHOb.

“Our new Ultimate Steakburgers are made with all-natural, 100% USDA Choice, Black Angus ground beef that is smashed on the grill to create a sear that locks in the juices and flavour.

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May 17, 2020

Kellogg has announced changes to its leadership teams within North America and Europe

The Kellogg Company
The Kellogg Company
Catherine Sturman
2 min
JD.com has raised around $2.5bn in finding for its logistics arm JD Logistics
Kellogg Company has announced two leadership changes to help drive the company's growth strategy in the North American and European regions.

Chris Hood...

Kellogg Company has announced two leadership changes to help drive the company's growth strategy in the North American and European regions. 

Chris Hood, President of Kellogg Europe has been announced as President for Kellogg North America and will report to Chairman and Chief Executive Officer Steve Cahillane.

Additionally, the company has announced the appointment of Dave Lawlor, Vice President, European Cereal Business to President of Kellogg Europe. 

"Chris has successfully led our European business through challenging market conditions and expansion into new markets, revitalising our marketing and innovation activity and improving our profitability," commented Cahillane. 

"I've had the opportunity to spend more time with the Kellogg North America businesses, and I am confident that they are on firm strategic and financial footing. Chris is the right person to build on the progress the team has made."

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Joining Kellogg in 2012 as part of the Pringles acquisition after 19 years with Procter & Gamble, Hood was responsible for Pringles’ North American business as Vice President and General Manager.

Within this new role, Hood will lead the portfolio of businesses within the company's largest region, including US Morning Foods, US Snacks, US Frozen Foods, US Specialty Channels, Kashi and Canada.

On the other hand, Dave Lawlor, Vice President will succeed Hood as President of Kellogg Europe.

Beginning his Kellogg career in Sales in Ireland in 1991, Lawlor has progressed to a number of senior commercial roles, including leading the company's businesses in the Mediterranean, Middle East, Russia, and the United Kingdom/Ireland.

"These two internal promotions reflect the calibre of talent we have in our organization,” added Cahillane. Both have the experience and skills to lead and execute our Deploy for Growth strategy."

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