Blue Apron partners with Airbnb to bring a global culinary experiences to home cooks
Meal kit service Blue Apron has partnered with Airbnb in a bid to bring global culinary experiences to home cooks.
Airbnb’s “immersive” travel experiences division, which includes tours and activities such as culinary activities, has teamed up with the meal kit service in a partnership called “The Best Home Cooking from Around the World.”
The pair has teamed up to offer customers on the two-person or family plan offerings can select from recipes inspired by Airbnb Experiences hosts in Paris, Florence, Mexico City, Buenos Aires, Tokyo and Shanghai.
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“At its core, every Blue Apron meal experience brings an element of discovery to customers, whether we’re introducing them to a new ingredient, teaching them a new cooking skill, or delighting them with new tastes and flavours,” said Christine Fu, head of partnerships, Blue Apron.
“We are thrilled to partner with Airbnb, where we have a unique opportunity to bring their expertise in local experiences together with our core product to teach our customers how to create meals from cities that are influencing food culture around the world today.”
The recipes, which include Parisian Steak Frites, Florentine Roast Port, Tokyo Beef & Rice Bowl and Shanghai Kung Pao Chicken, will be available 16 April 2018.
“Sharing culinary traditions is such a powerful form of cultural exchange. There's nothing better than people coming together in local communities, breaking bread and making friends over cooking - or eating - a meal," said Joe Zadeh, VP of Airbnb Trips.
"Since launching Airbnb Experiences, food has become one of the most booked categories on our platform. Given how much these activities mean to people when they travel, it's wonderful to see Blue Apron bringing Airbnb Experience-inspired recipes back to the home!"