Jul 7, 2021

With what3words & Airbnb, anyone can share their hotel space

Helen Adams
3 min
Air bnb
Rural hosts on Airbnb use what3words app to open up their space to guests, creating unique travel experience

what3words and Airbnb are beginning a collaboration in support of the booming demand for holiday properties in the UK, as Brits enjoy increased freedom following the latest lifting of restrictions.

Airbnb is a platform which allows users to rent a bedroom or a house to holidaymakers. It is headquartered in San Francisco and has a revenue of $3b, with 4m members who host travellers who want a more intrepid adventure than staying in a hotel. 

What3words is an app which has allocated a unique combination of three words, to each 3 metres squared of the planet. For example, the summit of Ben Nevis is ‘marble messaging hacksaw’. Users can download the app to find and share their location, or use it to locate something else. The app is headquartered in London and has a revenue of £21m. 


Airbnb offers hassle-free travel with what3words app

Airbnb has partnered with what3words, to make it easier for anyone who wants to take advantage of the anticipated travel surge. Traditional addresses won’t always point travellers to the correct entrance, and postcodes often cover a broad area. What3words is more specific, as any spot has the potential to become an exciting Airbnb stay this summer. 

The ability for Hosts – whether budding new Hosts or experienced Superhosts, like Adam and Rosie’s Orchard at Aikenhead House with its remote location in the Scottish lowlands – to provide precise locations to their guests is essential to delivering a hassle-free experience.

Nearby travel has made up 82% of nights booked in the UK in 2021 so far and the percentage of rural nights booked for summer has jumped from 23% in summer 2019 to 48% in summer 2021. 

This sharp rise has led to significantly heightened searches for holiday homes, and entrepreneurial would-be Hosts looking to fill that demand. 

The system supports those who wish to explore their entrepreneurial flare by opening up their properties and making use of unusual spaces and plots of land that don’t have their own allocated address such astents, stables, treehouses and barn conversions.


Hosts are happy with the Airbnb and what3words partnership

“We’re out here in rural Perthshire - and people often arrive after work in the evening when it’s dark and tricky to find”, said Rosie, who hosts from Aikenhead House. “Giving the what3words address means they know exactly where they’re going whether that’s the car parking space, their tent or the next day to find nearby activities. During the first lockdown we saw there was going to be an opportunity for national staycations when restrictions would allow. We decided to put up the bell tent to host extra guests - and it’s been really popular ever since.”

“We already see a huge number of Hosts on Airbnb using what3words for a smooth arrival and check-in process” said Chris Sheldrick, Co-founder and CEO at what3words. “Guests want to arrive relaxed and on-time, and Hosts want the stay to start like this too. But Covid-19 has brought a new dynamic to this. Having a tool like what3words enables people to address and list any part of their property on Airbnb. It’s amazing to see inspired and entrepreneurial Hosts maximising their properties and turning them into unique accommodation.”

“From remote cabins to rural barns, Airbnb provides endless opportunities for adventure across the UK, particularly for those staycationing this summer”, said Amanda Cupples, General Manager for Northern Europe at Airbnb. “Through Airbnb’s collaboration with what3words, Hosts on Airbnb can provide guests with an unforgettable stay, without worrying about navigation.”

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Jul 9, 2021

Recruitment survey shows struggle to fill hospitality jobs

Helen Adams
3 min
Hospitality worker
A survey from the Recruitment & Employment Confederation shows that Brexit and the pandemic have caused a shortage in roles for hospitality and food jobs

Hospitality and food businesses are hiring and wages are rising, but employers are facing the biggest deterioration in the availability of candidates to fill new roles in the sector, for more than two decades.

A monthly report from the Recruitment and Employment Confederation (REC) said the reopening of the economy has led to an increase in hiring in the hospitality and food sectors but the high demand for workers is not being met.


A return to normal requires more workers

The steady return to more normal business operations has led to greater demand for staff . As businesses move back into their offices, or begin hybrid working between home and the workplace, there is a need to be filled for tea breaks, caffeine fixes and working lunches. The hospitality and food sectors and trying to fill the vacancies:

  • Permanent staff appointments expanded at the quickest rate since 1997
  • Temp billings growth hit the highest for nearly 23 years
  • Permanent appointments growth hit a series record 


At the same time, vacancy growth hit a new series record.  

The availability of workers declined at an unprecedented rate, driven by faster falls in the supply of both temporary and permanent staff.

As a result, rates of starting pay rose rapidly at the end of the second quarter.  


Improved business confidence leading recovery

The report is compiled by IHS Markit, from responses to questionnaires sent to a panel of around 400 UK recruitment and employment consultancies.

“Recruiters are working flat out to fill roles across our economy”, said Neil Carberry, Chief Executive of the REC. “The jobs market is improving at the fastest pace we have ever seen, but it is still an unpredictable time. We can’t yet tell how much the ending of furlough and greater candidate confidence will help to meet this rising demand for staff. In some key shortage sectors like hospitality and food, more support is likely to be needed to avoid slowing the recovery. That means supporting transitions into growing sectors through unemployment support and new skills programmes, as well as making sure the new immigration system reacts to demand.”

“June’s data confirms that momentum in the jobs market continues to surge, with improved business confidence leading to record high recruitment activity”, said Claire Warnes, Partner and Head of Education, Skills and Productivity at KPMG UK. “As we move towards the final easing of pandemic restrictions, permanent role availability increased at the quickest rate since the survey began in 1997 and temporary roles rose to the greatest extent for 23-and-a-half years. But for the fourth month running we’re seeing a decline in the availability of candidates to fill all these new roles and the most severe deterioration for 24 years. We need action from businesses and government to reskill and upskill furloughed and prospective workers now more than ever, as the increasing skills gap in the workforce has the potential to slow the UK’s economic recovery.”

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