By 2025 the global healthy snack market will be worth $32.8 billion

Increasingly hectic lifestyles, especially in the Asia Pacific region, are helping to drive up the value of the healthy snack market.

According to a new report, it is expected to reach $32.8 billion by 2025. Rising awareness about healthy snacking habit along with the easy to use, and mobility of product is further propelling the market growth.

The preference for healthy snacks over traditional offerings (which include the likes of crisps, pork scratchings and confectionary) is increasing as it is convenient to carry and consume.

The growth in demand for single serve bars of cereals, granola, nuts and seeds, and meat is rising due to a growing working class, which is engaged in long working hours, and prefers nutritious snacks in between meals. The booming retail sector, coupled with efficient supply chain, and creative marketing strategies, is expected to further aid market growth over the forecast period.

The nuts and seeds and dried fruit segment are expected to collectively account for 27.2 percent of the global market share in 2025, the demand for these products is attributed to the immediate energy requirement fulfilled by the consumption of these products.

In addition, the availability of various flavors is projected to boost the demand for these products over the forecast period.

Europe was the leading region due to changing perceptions about snacking among the younger consumers. The younger population is demanding more nutritive function from the snacks, which is leading to growing reliance on snacking as a healthy alternative. The availability of a variety of healthy snacks options is leading to the expansion of the overall market in this region.

General Mills. Mondelez International, Inc. and PepsiCo Foods are among the companies cited in the study, which can be accessed in full at www.researchandmarkets.com/research/qcqlkn/healthy_snack