McDonald’s Canada to Challenge Tim Hortons in the Grocery Store Coffee Aisle

By Frazer Jones
The Canada branch of McDonalds Corporation is stepping up its competition against Tim Hortons. This month, smartly just as the Northern hemisphere start...

The Canada branch of McDonald’s Corporation is stepping up its competition against Tim Hortons. This month, smartly just as the Northern hemisphere starts its slide into the cool months of autumn, McDonald’s Canada has announced that it is launching a full line of McCafé Premium Roast ground coffee and single serve cups for both Tassimo and Keurig machines at grocery stores across the country.

“There is no better way to connect with Canadians than with a great cup of coffee,” said John E. Betts, President and CEO of McDonald’s Canada. “By offering our McCafé Premium Roast coffee in a variety of formats on grocery shelves, we are making it even easier for our customers to integrate their favourite coffee into their everyday routines, building an even stronger connection to our brand.”

There’s no doubt that McDonald’s believes that the best way to connect with Canadian consumers is through a great cup of coffee – it’s the top beverage choice for Canadian adults with a 78 percent of adults professing coffee consumption at least once a week according to the Coffee Association of Canada. That’s why McDonald’s Canada has been competing against Canadian coffee-and-breakfast chain Tim Hortons for years, pitting its McCafé brand against the regional favorite.

But now McDonald’s has a much bigger reason to step up its competition against Tim Hortons: its acquisition agreement by Burger King back in August. Now every strike against Tim Hortons is now also a strike against one of its biggest global rivals.

What’s more, Burger King is very likely to give Tim Hortons the funding it needs to further expand into the United States and overseas, where it could pose a very real threat to McDonald’s current quest to regain favor with consumers and refocus attention on its McCafé line. If Tim Hortons is going to come into previously uncontested McDonald’s territory, then McDonald’s is going to have to go harder in Tim Hortons (and now Burger King) territory.

Consumers will be able to pick up this new full line of McCafé coffee products across multiple grocery store channels starting on September 29.

[SOURCE: McDonald’s Canada via Huffington Post]


Featured Articles

Ahold Delhaize Targets Sustainability & Omnichannel Goals

Multinational food business Ahold Delhaize prioritises sustainability and omnichannel innovation as part of its new plan for financial and strategic goals

US Bird flu Turns Spotlight on Milk Pasteurisation

As bird flu sees sales of raw milk spike, we look at the work of Tetra Pak, a giant in the world of pasteurisation.

Nestlé 'Meeting Sustainability Targets on Nescafé Coffee'

Nestlé is meeting targets on sustainably-sourced Nescafé coffee, & has donated 21mn plants as part of global ESG initiatives, a company report claims

Coffee Prices Soar as Extreme Weather Hits Brazil & Vietnam


Guinness & Carlsberg Back Drought Resistant Grain for Beer


Tyson Foods Shares Plummet in Face of Costs & Inflation