McDonald’s Canada to Challenge Tim Hortons in the Grocery Store Coffee Aisle
The Canada branch of McDonald’s Corporation is stepping up its competition against Tim Hortons. This month, smartly just as the Northern hemisphere starts its slide into the cool months of autumn, McDonald’s Canada has announced that it is launching a full line of McCafé Premium Roast ground coffee and single serve cups for both Tassimo and Keurig machines at grocery stores across the country.
“There is no better way to connect with Canadians than with a great cup of coffee,” said John E. Betts, President and CEO of McDonald’s Canada. “By offering our McCafé Premium Roast coffee in a variety of formats on grocery shelves, we are making it even easier for our customers to integrate their favourite coffee into their everyday routines, building an even stronger connection to our brand.”
There’s no doubt that McDonald’s believes that the best way to connect with Canadian consumers is through a great cup of coffee – it’s the top beverage choice for Canadian adults with a 78 percent of adults professing coffee consumption at least once a week according to the Coffee Association of Canada. That’s why McDonald’s Canada has been competing against Canadian coffee-and-breakfast chain Tim Hortons for years, pitting its McCafé brand against the regional favorite.
But now McDonald’s has a much bigger reason to step up its competition against Tim Hortons: its acquisition agreement by Burger King back in August. Now every strike against Tim Hortons is now also a strike against one of its biggest global rivals.
What’s more, Burger King is very likely to give Tim Hortons the funding it needs to further expand into the United States and overseas, where it could pose a very real threat to McDonald’s current quest to regain favor with consumers and refocus attention on its McCafé line. If Tim Hortons is going to come into previously uncontested McDonald’s territory, then McDonald’s is going to have to go harder in Tim Hortons (and now Burger King) territory.
Consumers will be able to pick up this new full line of McCafé coffee products across multiple grocery store channels starting on September 29.
New Dublin cloud kitchen for Sodexo
Sodexo has opened a new cloud kitchen in Dublin, Ireland, after launching workplace catering subsidiary, Fooditude.
Catering, facilities management and home services company, Sodexo, has a revenue of €22b and is headquartered in Issy-les-Moulineaux, France, with offices across 28 countries.
Catering company Fooditude is based in London and creates organic, fresh food for clients and focuses on eliminating food waste.
A ‘cloud kitchen’ (also known as a ghost kitchen, virtual kitchen or shared kitchen) is set up for delivery-only food brands.
In December 2020, Sodexo acquired a majority shareholding in Fooditude.
Sodexo and Fooditude move the hospitality industry into the digital age
Sodexo declared that Fooditude would have a huge role to play, as it develops new consumer-focused food services for the digital age.
“Our investment in Fooditude is a crucial element in the evolution of Sodexo’s workplace food services”, said Julie Ennis, CEO of corporate services at Sodexo UK & Ireland. “Organisations are rethinking the way they work, reviewing their office footprints and the purpose of those spaces, so it is crucial we have the right flexible, digitally-powered food services to meet our clients’ and consumers’ needs.”
Fooditude doesn’t just offer catering deliveries, the company also organises pop-ups. The company uses organic produce and takes sustainability seriously.
“One of the toughest challenges with our business model is to operate with minimum impact on the environment”, said a Fooditude representative. “Reducing food waste is our top priority this year. To that end we have embarked on a few interesting partnerships with charities and businesses tackling this problem. We work with FoodCycle, OLIO and Orca.”
Fooditude also measures its carbon footprint with The Planet Mark, a sustainability certification. Fooditude’s goal is to reduce its carbon footprint by at least 5% in 2021.
A welcome food move in hospitable Dublin
The Dublin food scene is well known for flourishing outdoor markets and cosy fire-lit pubs. Taking a hybrid kitchen there is fitting for the modern age, especially in the post-pandemic era when many customers may prefer ordering food to be delivered, instead of eating out.
“We are delighted to take Fooditude to Dublin”, said Ennis. “We see significant potential to establish and grow the business there, with clear benefits to our current clients as well as an offer that will help us grow our Ireland business and target new clients in the city’s fast-growing technology and media sectors.”