[INFOGRAPHIC] Harnessing the power of immediate consumption
There’s something to be said for instant gratification, and a convenience store is just the right place to make that kind of gratification happen. Your customers often want nothing more than a snack and a cool beverage ready to go. It isn’t a rare occurrence—a new study from Coca-Cola Co. identifies that 66 percent of convenience store visits involve the purchase of food or drinks for immediate consumption. But that same study also identifies that, with the right tactics, that conversion rate could be even higher.
Jim Dinkins, chief retail sales officer of Coca-Cola Co., recently discussed this study with CSP Daily News and offered tips on making that conversion happen:
Making that easy comes back to some time-tested strategies including proximity marketing and smart merchandising, encouraging consumers to purchase combinations of products together. Marketing can also encourage consumers to pick up a snack even when it is not the original reason for stopping by your convenience store. For the full scoop on how to maximize immediate consumption sales, check out the study’s infographic: