[INFOGRAPHIC] Does Your Brand Have a Social Purpose? Here's Why It Should

By Frazer Jones
Is your brand just a brand? You might think theres nothing wrong with being all about commerce for commerces sake, and of course in some ways youre righ...

Is your brand just a brand? You might think there’s nothing wrong with being all about commerce for commerce’s sake, and of course in some ways you’re right—but as this infographic shows, aligning yourself with a bigger social cause can be a smart step in building a stronger fan base.

According to social impact studies, 90 percent of consumers are more likely to display loyalty to a brand that takes active steps to make a social difference. But there’s an important key here that can’t be missed: consumers can see right through a shallow social campaign adopted just to pander to consumer interests. Engaging in “causewashing” can actually do more damage than good to your brand.

So if you’re going to get involved in a charity or social cause, make sure you do it right and for the right reasons, taking on a cause that makes sense with your brand and that you truly believe in. By doing it right, you might find that consumers will stand behind you as well.

Check out the Column Five infographic for more stats and information:

 

 

[SOURCE: Column Five via Mashable]

Share

Featured Articles

Top 10 customer experience (CX) trends in 2023

Food Digital breaks down the Top 10 customer experience (CX) trends taking centre stage for 2023, including predictive analytics, AR, metaverse and more

Absolut joins the sustainable drink trend with paper bottle

Sustainability is driving brand changes at Absolut as the drinks brand focuses on delivering new designs and a sustainable paper-based recyclable packaging

Careers Passport: flagship programme to help jobseekers

A fast-track job scheme designed to remove barriers to enter the food and drink industry has seen over 1,000 training opportunities created.

Coca-Cola, Diginex & Reckitt tech to support supply chains

Drink

Luxury food manufacturer Venchi on sustainable packaging

Food

How has the pandemic affected sales at General Mills?

Food