Arcade Fire Frontman Win Butler Has Launched a Signature Coffee with La Colombe
We love it when some of our favorite things come together—like good music and delicious coffee, for example. So this is some cool news for our Monday morning: Arcade Fire frontman Win Butler, frontman of Arcade Fire, has partnered with Philadelphia-based La Colombe Coffee to develop and launch his own specialty coffee.
RaRa Coffee is a single origin specialty coffee blend featuring heirloom and Arabica beans grown at 1,200 to 1,600 meters in Haiti’s Baptiste region. With cupping notes suggesting chocolate, black pepper, and cedar, the coffee is billed by La Colombe as floral and smooth.
This isn’t La Colombe Coffee’s first celebrity collaboration—its Lyon blend was formed from a partnership with Leonardo DiCaprio, with 100 percent of its net proceeds benefitting environmental and humanitarian causes championed by the Leonardo DiCaprio Foundation. Rara has charity at its heart as well: as RaRa coffee beans come exclusively from Haiti, proceeds from their sale will return to Haiti by benefitting initiatives through Partners in Health, a global charity devoted to providing health care in the world’s poorest and most in need communities, as well as agricultural charity Haiti Coffee Academy.
It’s an especially personal cause for Butler, as his wife and Arcade Fire bandmate Regine Chassagne is of Haitian descent. On La Colombe’s introduction to the new coffee, Butler offered his thoughts on the process:
Being in the mountains of Haiti, it is hard not to think about coffee. The elevation, the sunshine, the soil, and incredible people, who have been growing the plant on tiny family plots for centuries. Haiti is buzzing with potential and possibility, and coffee can be an important part of its rebirth!
I'd heard about what La Colombe was doing with their coffee academy so I approached them to see if they'd make this coffee for me, because coffee is so important to Haiti, and Haiti is so important to me and everyone in the band.
Really happy to share this with you, especially with all the funds going to Partners in Health, The Coffee Academy and Haiti.
Hy-Vee and Google Cloud partner
Hy-Vee has signed a multiyear partnership with Google Cloud to stay on the cutting edge of digital technology and drive innovation for its customers – both in store and online.
One of the most popular grocery stores in the USA, Hy-Vee is an employee-owned corporation headquartered in Iowa with a revenue of $11b.
Google Cloud services will support Hy-vee customers
While Hy-Vee has worked to stay at the forefront of digital shopping trends, the COVID-19 pandemic affected grocery shopping in many ways, causing more consumers to shop online and create higher demand in its virtual shopping space.
Utilizing Google Cloud’s solutions, localised information and features will make it easier for customers to complete their grocery shopping online and allow Hy-Vee to provide more personalized service and easier ordering.
The company is utilsing a suite of services powered by Google Cloud to:
- Make online shopping easier for customers who use its Hy-Vee Aisles Online services,
- To integrate Hy-Vee’s virtual dietitian services
- To enable customers to schedule vaccinations online including the COVID-19 vaccine.
The continued integration of Google Cloud services will help Hy-Vee launch future innovations as the company fulfills its mission of making customers’ lives easier.
Hy-vee is bringing innovative technology to customers
As recently reported in Food Digital, Kroger has started a drone delivery service for customers in Ohio. Now Hy-Vee has found another unique way to deliver to customers an improved shopping experience.
“The pandemic accelerated many digital initiatives for Hy-Vee as consumers shifted the way they shopped at our stores,” said Aaron Wiese, President, Digital Growth, and Co-Chief Operating Officer at Hy-Vee. “Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services – whether that be in our aisles in person or online.”
“Hy-Vee is leading the way in bringing innovative technologies to its customers,” said Jim Anderson, Managing Director for Google Cloud. “We’re proud to partner with Hy-Vee to streamline processes and power innovative digital experiences. As they look toward the future, our services will help accelerate the grocer’s plans to be the best place to shop.”