Purina Europe: Partnerships for Regenerative Agriculture

Nestlé Purina PetCare Europe aims to have a positive impact on pets, people and the planet, creating better lives for pets and their owners through its nutrition and care.

In 2022, it launched six Purina Commitments (2023-2030) to help reach its goal of making a positive difference, supporting responsible pet ownership and the wellbeing of people and the environment.

The company has announced that it has exceeded its short-term milestone for regenerative agriculture by the end of 2025.

Achieving regenerative targets

Purina Europe had set an initial target of sourcing 20% of cereals and vegetable proteins from farmers using regenerative agriculture practices.

By the end of 2025, it had reached 29%, surpassing its 2025 goal and putting it on target to reach its 2030 goal of 50% sourced from regenerative agriculture.

Across Europe, more than 630 farmers and 37,000 hectares are engaged in regenerative agriculture programmes supported by Purina.

Kerstin Schmeiduch, Director of Sustainability and Corporate Communications at Nestlé Purina PetCare Europe, says: “Regenerative agriculture isn’t just a farming practice – it’s a foundation for the future of soil resilience.

“By helping farmers work towards regenerative agriculture, we can strengthen ecosystems and increase resilience of farmlands.

“At Purina Europe, we know that healthy pets and healthy planet go hand in hand and we are proud to have overdelivered on our early milestone regenerative agriculture targets.

“We look forward to accelerating our partnership and initiatives, in support of a more regenerative food ecosystem.”

Regenerative agriculture projects

To reach its milestone, Purina expanded two core programmes.

These are the Sols Vivants programme run by the Earthworm Foundation in France and the Landscape Enterprise Networks (LENs) run in partnership with 3Keel in the UK, Hungary, Poland and Italy.

These partnerships help to provide farmers with technical assistance, agronomical tools and financial support, aiming to restore soil health and strengthen land resilience.

Alongside 3Keel, Purina Europe is working on evolving the LENs model to offer farmers more comprehensive agronomic support.

This approach aims to give farmers access to tools and local agronomic support to analyse their farming systems and to develop adapted roadmaps to help build long-term resilience on their farms.

Cat Wallis, Impact Director at LENs, says: “We could have not scaled LENs as quickly as we have done without the strategic support that Purina has given us in the UK and Europe.

“The funding is essential and the long-term vision that Nestlé team brings to our programme has made a significant difference to how we have broadened our offer to farmers while continuing to evidence how farms participating in LENs become more resilient to economic and climate shocks.”

Purina’s sustainability goals

The progress towards Purina’s ambitions reflects its ongoing commitment to investing in regenerative agriculture at scale.

Regenerative agriculture is vital in restoring ecosystems, supporting farmer livelihoods and strengthening resilience in supply chains.

It is also working on contributing to Nestlé’s long-term ambition to reach net zero emissions by 2050.

Purina plans to do this through its own targets, including striving to cut its carbon emissions by 50% in its journey towards net zero, as well as contributing to halting the loss of nature and to start reversing this trend by 2030.

Its focus is on regenerative agriculture, aiming to improve soil health and soil fertility to remove carbon dioxide from the atmosphere and storing it in the soil.