Pizza Hut’s new ad is creating a buzz

By Donovan Herbster
Pizza Hut has been fending off rival companies, such as Dominos, Papa John’s and Little Caesars Pizza, in order to retain the committment of their l...

 

Pizza Hut has been fending off rival companies, such as Dominos, Papa John’s and Little Caesars Pizza, in order to retain the committment of their loyal fan base and increased demand. However, their new advertisement has got many querying whether the new technology is really necessary, considering all the other available physical, and technology based ways in which to order food from the company.

However, that doesn’t mean the advertisement isn’t creating a buzz, with many praising its innovative ways in which to encourage users to either order from the company as a new customer, or to return as a loyal fan.

Created by Ad agency Droga5 and developed by Dominic Chambrone, the sneakers are limited edition with only 64 available. The “Pie Tops” sneakers will enable users to order a pizza wherever they are, utilising the “Pie-Tops” app and utilise blue tooth and geolocation, which will enable pizza to be ordered successfully through the nearest available branch.

Created for March Madness and Dominos promotion for March and April, retired basketball player Grant Hill is fronting the advertisement, at which the advertisement has seen a positive response. The promotion is aligned with the company’s sponsorship of the NCAA March Madness Tournament.

David Daniels, Vice President, Media & Advertising at Pizza Hut informed Fox News, “It's always important that we make it easy for fans to order the Pizza Hut pizza they love without missing a moment of the March Madness action. We know pizza is a fan favourite during the NCAA College Basketball Tournament, and our special-edition Pie Tops are a culturally-timed creative expression of our commitment to providing the easiest pizza ordering and delivery experience possible.”

 

 

Share

Featured Articles

Livestock data management platform Breedr raises £12mn

Breedr helps farmers improve their livestock productivity & sustainability. Investbridge Capital led a £12mn funding round to build better farm trading

Coca-Cola, Diginex & Reckitt tech to support supply chains

Respect for human rights is critical to good business, says Coca-Cola’s Paul Lalli, as the company joins diginexLUMEN to catch supply chain forced labour

Luxury food manufacturer Venchi on sustainable packaging

Cècile Osti, of luxury chocolate manufacturer Venchi, on Easter 2022, Sorrento lemons, sustainable packaging, natural ingredients & the pleasure of food

How has the pandemic affected sales at General Mills?

Food

Morrisons partners with Nestle in sustainability scheme

Retail

PepsiCo Launches pep+ a Strategic End-to-End Transformation

Drink