Jubilant FoodWorks, which holds the master franchise for Domino’s Pizza in India, has selected PepsiCo as its new beverage partner, ending its 20-year alliance with Coca-Cola.
The company said it will now sell PepsiCo’s entire portfolio of beverages including Pepsi, Mountain Dew, 7Up, and Mirinda.
Additionally, it will also sell Lipton Ice Tea, which is a joint venture between PepsiCo and Unilever.
“The partnership will bring in fresh focus on our beverage portfolio," said Pratik Pota, Jubilant FoodWorks CEO.
"We look forward to offering greater beverage variety and enhancing the Domino’s Pizza experience for our guests."
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Jubilant FoodWorks operates 1,167 Domino’s Pizza restaurants in 269 cities.
The company and its subsidiary have the rights to develop and operator the pizza brand in India, Sri Lanka, Bangladesh and Nepal.
PepsiCo India President & CEO Ahmed ElSheikh said: “PepsiCo is honoured to be the preferred beverage partner for Jubilant FoodWorks across its Domino’s Pizza outlets nationwide.
“This partnership further strengthens our position in the food service segment in India and consumers can look forward to some exciting new experiences,”