Dairy Queen is Celebrating 75 Years with Free Soft Serve Cones

By Frazer Jones
Dairy Queen is entering its 75th year in the ice cream quick service business, and its celebrating by engaging directly with its consumers and giving ba...

Dairy Queen is entering its 75th year in the ice cream quick service business, and it’s celebrating by engaging directly with its consumers and giving back in the best way possible: free soft serve cones.

Free Cone Day comes next week on Monday, March 16—a day of special significance, as it’s the 75th day of the year, in keeping with the theme. According to reports, all customers will be able to pick up a free small vanilla soft-serve cone as a token of appreciation from DQ for keeping the business in motion all these years:


"This is all about connecting with our fans and not just about telling them, but showing them how much we appreciate their loyalty. After all, our fans have been supporting us for 75 years, so we thought it would be fun to bring the celebration to them," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation, in a statement. "We think this is a great day for our fans and our system. We can’t wait."


According to Westrum, Free Cone Day may be the kickoff to Dairy Queen’s 75 year anniversary but it’s by no means the only event that the chain has planned. To the contrary, consumers should be able to look forward to enough events and new items to keep the party going all year:

"The DQ system holds a very special place in the hearts of our fans and we appreciate that. So we are renaming our anniversary to a 'fanniversary' in their honor," said Westrum. "But Free Cone Day is just the beginning. We will surprise and delight our fans year-round with food and treat innovations that they have come to expect from us. We’re extending the celebration beyond Free Cone Day because it's about more than just one day. It's about the people that have been making the Dairy Queen brand a part of their lives for almost a century."


There may be a year of excitement in the works—but it starts with Free Cone Day, so get ready.




Featured Articles

Top 10 customer experience (CX) trends in 2023

Food Digital breaks down the Top 10 customer experience (CX) trends taking centre stage for 2023, including predictive analytics, AR, metaverse and more

Absolut joins the sustainable drink trend with paper bottle

Sustainability is driving brand changes at Absolut as the drinks brand focuses on delivering new designs and a sustainable paper-based recyclable packaging

Careers Passport: flagship programme to help jobseekers

A fast-track job scheme designed to remove barriers to enter the food and drink industry has seen over 1,000 training opportunities created.

Coca-Cola, Diginex & Reckitt tech to support supply chains


Luxury food manufacturer Venchi on sustainable packaging


How has the pandemic affected sales at General Mills?