May 17, 2020

Today is Bring Your Own Cup Slurpee Day at 7-Eleven

7-Eleven
Marketing
promotions
LTOs
Frazer Jones
2 min
Today is Bring Your Own Cup Slurpee Day at 7-Eleven
One of the glorious things about a self-serve drink machine is that you can use it to fill up whatever you want. Still, filling up anything other than a...

One of the glorious things about a self-serve drink machine is that you can use it to fill up whatever you want. Still, filling up anything other than a cup from the retail location itself is usually frowned upon.

But not today. For today, 7-Eleven is encouraging its fans to bring whatever they want—“carafes, beakers, goblets, jars”—for its first-ever Bring-Your-Own-Cup Slurpee Day in the United States.

 “Slurpee is all about having fun, and what better way to celebrate warmer weather than by filling your favorite cup with your favorite beverage?” said Laura Gordon, 7‑Eleven vice president of marketing and brand innovation, in a press release from the chain. “From sand buckets to trophies, customers can unleash their creativity by bringing in their choice of a unique, fun Slurpee cup.”

All Bring-Your-Own-Cup Slurpees today are $1.49—but before you dump out the 10-gallon jug from the water cooler at your work’s break room, know that there are limits (probably brought on by enterprising consumers bringing in water cooler jugs and gas cans in previous incarnations abroad):

The cup, though, must fit upright through an in-store display with a 10-inch-diameter hole. Sorry, trash cans and inflatable swimming pools are not eligible.

 

Still, it’s a chance for Slurpee fans to have some fun, get some cool photo opportunities, and drink a potentially insane amount of Slurpee. What’s not to like? The promotion runs from 11AM to 7PM, so get out there!

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Jun 13, 2021

Tyson Foods 2050 net-zero target with no bargain on taste

TysonFoods
Food
protein
Agriculture
Helen Adams
3 min
The global protein company, Tyson Foods, has recognised its responsibility to the environment and aims to reduce emissions

Tyson Foods, a leading global protein company, aims to achieve net-zero greenhouse gas emissions across its global operations and supply chain by 2050. 

The company supplies 20% of the USA’s beef, pork and chicken and is best known for products such as Jimmy Dean, Hillshire Farm and BallPark.

As the first U.S.-based protein company to have an emissions reduction target approved by the Science Based Targets initiative (SBTi), this ambition, in conjunction with the release of the company’s fiscal year 2020 Sustainability Progress Report, underscores the company’s commitment to help combat the urgency of the growing climate change crisis. 

 

Food giant Tyson will meet net-zero targets

The high level of meat and diary that humans consume is fuelling climate change for many reasons:

  • Gassy cows, sheep and goats are responsible for up to 14% of all greenhouse emissions.
  • 75% of agricultural land across the world is used for animal agriculture. This includes land for the animals to graze upon, as well as the land used for the crops which animals eat to grow in. The amount of land required leads to deforestation.

The move to net-zero is an expansion of Tyson Foods current science-based target of achieving a 30% GHG emissions reduction by 2030, which is aligned with limiting global temperature rise to 2.0c. 

As a global organisation with 239 facilities and 139,000 employees worldwide, achieving net-zero emissions is a large task, which will require a collective effort from every team member, in addition to external stakeholders.

Tyson Foods’ goals include:

  • For emissions to align with limiting global temperature rise to 1.5℃, consistent with the Paris Agreement, by the end of 2023.
  • Expanding the company’s current 5m acre grazing lands target for sustainable beef production practices by 2025.
  • Continuing work to eliminate deforestation risk throughout its global supply chain by 2030.

 

Tyson foods supports accountability and transparency

“We believe what good food can do for people and the planet is powerful. Our net-zero ambition is another important step in our work toward realising our aspiration to become the most transparent and sustainable food company in the world,” said Donnie King, Tyson Foods President and CEO. 

“At Tyson Foods, we believe progress requires accountability and transparency and we are proud to exemplify that as we work to achieve net-zero greenhouse gas emissions by 2050,” said John R. Tyson, Chief Sustainability Officer, Tyson Foods. “As the first U.S.-based protein company in the food and beverage sector to have an emissions reduction target approved by the Science Based Targets initiative, we hope to continue to push the industry as a leader and remain committed to making a positive impact on our planet, with our team members, consumers and customers, and in the communities we serve.”

Tyson Foods’ new ambition, along with the company’s existing sustainability goals, is aligned with the UN Sustainable Development Goals, which include:

Goal 2: ‘End hunger, achieve food security and improved nutrition and promote sustainable agriculture’. 

Goal 15: ‘Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.’

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