Japan's largest convenience store chain, 7-Eleven, enters food delivery market

By Laura Mullan
Japan’s largest convenience store chain, 7-Eleven, is set to launch a new food delivery service called ‘Net Konbini’ that will allow customers to...

Japan’s largest convenience store chain, 7-Eleven, is set to launch a new food delivery service called ‘Net Konbini’ that will allow customers to have their groceries delivered in as little as two hours.

The move comes as 7-Eleven tries to tap into the growing demand for food home delivery to compete with online rivals like Rakuten and Amazon.

Known as ‘Net Konbini’ - the commonly shortened form of ‘convenience store’ in Japanese - the new delivery service plans to cover 7-Eleven's entire network of around 20,000 stores, following a soft launch in 25 stores in Hokkaido in October.

The delivery service will allow customers to choose from 2,8000 products - including Japanese store staples such as rice balls and bento lunch boxes - and place their order 24 hours a day.

Thanks to a partnership with logistics firm Seino Holdings, delivery trucks will be able to pick up orders from 7-Eleven outlets and drop them off to customers.

SEE ALSO:

The convenience store company says that its large portfolio of brick-and-mortar stores will give it a competitive edge in the e-commerce and delivery business.

Although 7-Eleven has run its “Seven Meal” meal delivery service since 2000, the move is seen as a first in the nation for convenience stores.

Speaking at a seminar, 7-Eleven President Kazuki Furuya said: “Using 20,000 stores to immediately deliver any of 2,800 products is a service only Seven-Eleven can provide.”

Demand for home delivery has grown quickly in Japan.

Last year Amazon Japan rolled out its “Amazon Fresh” grocery service in the country and the country’s leading e-commerce operator Rakuten is planning to open an online supermarket service, Rakuten Seiyu Netsuper, in partnership with Walmart subsidiary Siyu.

According to a report by IGD convenience stores will be the fastest-growing bricks-and-mortar channel in Asia over the next five years, as consumers change their shopping habits and opt for smaller portions, packaged food and ready-to-eat products.

Share

Featured Articles

Livestock data management platform Breedr raises £12mn

Breedr helps farmers improve their livestock productivity & sustainability. Investbridge Capital led a £12mn funding round to build better farm trading

Coca-Cola, Diginex & Reckitt tech to support supply chains

Respect for human rights is critical to good business, says Coca-Cola’s Paul Lalli, as the company joins diginexLUMEN to catch supply chain forced labour

Luxury food manufacturer Venchi on sustainable packaging

Cècile Osti, of luxury chocolate manufacturer Venchi, on Easter 2022, Sorrento lemons, sustainable packaging, natural ingredients & the pleasure of food

How has the pandemic affected sales at General Mills?

Food

Morrisons partners with Nestle in sustainability scheme

Retail

PepsiCo Launches pep+ a Strategic End-to-End Transformation

Drink