May 17, 2020

[VIDEO] Watch Jose Cuervo Launch a Margarita into Outer Space

videos
Jose Cuervo
tequila
Marketing
Frazer Jones
2 min
[VIDEO] Watch Jose Cuervo Launch a Margarita into Outer Space
Who doesnt love some cool footage of a rocket launching into the stratosphere and beyond? We might not all have the privilege of space travel right now...

Who doesn’t love some cool footage of a rocket launching into the stratosphere and beyond? We might not all have the privilege of space travel right now, but at least we can watch it vicariously. Jose Cuervo isn’t the first brand to take its brand into space (we see you, Red Bull), but we’ll never get tired of the concept so this week we’re watching Jose Cuervo mix a frozen margarita using the brisk temperatures beyond our atmosphere.

As the best selling tequila in the world by market share, Cuervo is the basis of an awful lot of margaritas blended on planet Earth. So it makes sense that it the brand would want to continue its legacy by being the tequila of choice for the first margarita blended away from Earth as well, especially in commemoration of National Margarita Day. To achieve this feat of engineering, Cuervo got help from the Department of Planetary Sciences at the University of Arizona to send a shaker up via balloon where the high winds and cold of space could transform ingredients into margarita.

How cold is that space margarita, exactly? The video seems to record temperatures of -92F, cold enough that the margarita wasn’t just frosty but frozen solid when the balloon burst and brought the drink back down to solid ground.

But enough description—check it out:

[SOURCE: Foodbeast]

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Jun 21, 2021

Tech firm BestBees helps honey bees with remote monitoring

Food
honey
bees
BestBees
Helen Adams
3 min
Honey bees are struggling. Tech firm like Best Bees and ApisProtect are using remote monitoring to help them rise again

The global honey industry was worth an estimated $9.2b in 2020. Out of the 100 crop species which feed 90% of the world's population, 70 of them are pollinated by bees. In addition, 1.4b farming jobs, depend on the pollination of crops carried out by bees. 

Bees are vitally important to planet earth and everyone on it - but they are in danger. Between April 2019 and 2020, 43% of US hives were lost. Bee hives have been devastated by:

  • Parasites
  • Pesticides
  • Climate change

Tech firms have taken on one of the world’s oldest occupations, beekeeping, in order to maintain the welfare of the the mighty bumblebee. 

 

Best Bees Company bumbles forward

US business, Best Bees Company, was shocked at the plight of the American bee colonies.

Best Bees install hives and then use an advanced software system to monitor and record the health of each bee hive.

"We are looking at why thriving beehives live", said Wilson-Rich, chief scientific officer at Best Bees. "We need to understand why they're doing better. With that research data we can get wonderful benefits... it is telling us how the bees are actually doing."

Best Bees also harvests and bottles the honey for the property owners, of where the hives sit, to enjoy.

The data is being shared with Harvard University and Massachusetts Institute of Technology, where researchers are trying to understand and assist the bees in their duty.

 

Tech saves beekeepers time and labour 

The Irish business ApisProtect is also utilising technology to help the bees, through their wireless in-hive sensors, which transmit data.

"We collect temperature, humidity, sound and acceleration [of the bees flying out of the hive] data," said  Fiona Edwards Murphy, chief executive "What we do is extract those raw data points and then use machine learning to convert that into useful information. We tell the beekeeper, for example, which hives are growing and which hives are shrinking, or which hives are alive and which hives are dead."

The technology means beekeepers no longer have to manually inspect hives, which saves time and effort and allows the bees to go about their business uninterrupted. 

"In a commercial operation only about 20% of hives at any given time need intervention," concludes Edwards Murphy. "The problem is that beekeepers don't know which 20%. They literally go out and pick around a hive to see if it's the one they should be looking at. What we do is enable them to get a picture of what's happening in all their hives, spread across a large area, before they even leave their office in the morning. For commercial beekeepers, we see a 50% reduction in labour costs. That obviously has a huge impact on the business of beekeeping."

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