[VIDEO] Watch Jose Cuervo Launch a Margarita into Outer Space

By Frazer Jones
Who doesnt love some cool footage of a rocket launching into the stratosphere and beyond? We might not all have the privilege of space travel right now...

Who doesn’t love some cool footage of a rocket launching into the stratosphere and beyond? We might not all have the privilege of space travel right now, but at least we can watch it vicariously. Jose Cuervo isn’t the first brand to take its brand into space (we see you, Red Bull), but we’ll never get tired of the concept so this week we’re watching Jose Cuervo mix a frozen margarita using the brisk temperatures beyond our atmosphere.

As the best selling tequila in the world by market share, Cuervo is the basis of an awful lot of margaritas blended on planet Earth. So it makes sense that it the brand would want to continue its legacy by being the tequila of choice for the first margarita blended away from Earth as well, especially in commemoration of National Margarita Day. To achieve this feat of engineering, Cuervo got help from the Department of Planetary Sciences at the University of Arizona to send a shaker up via balloon where the high winds and cold of space could transform ingredients into margarita.

How cold is that space margarita, exactly? The video seems to record temperatures of -92F, cold enough that the margarita wasn’t just frosty but frozen solid when the balloon burst and brought the drink back down to solid ground.

But enough description—check it out:

[SOURCE: Foodbeast]

Share

Featured Articles

Livestock data management platform Breedr raises £12mn

Breedr helps farmers improve their livestock productivity & sustainability. Investbridge Capital led a £12mn funding round to build better farm trading

Coca-Cola, Diginex & Reckitt tech to support supply chains

Respect for human rights is critical to good business, says Coca-Cola’s Paul Lalli, as the company joins diginexLUMEN to catch supply chain forced labour

Luxury food manufacturer Venchi on sustainable packaging

Cècile Osti, of luxury chocolate manufacturer Venchi, on Easter 2022, Sorrento lemons, sustainable packaging, natural ingredients & the pleasure of food

How has the pandemic affected sales at General Mills?

Food

Morrisons partners with Nestle in sustainability scheme

Retail

PepsiCo Launches pep+ a Strategic End-to-End Transformation

Drink