[VIDEO] Watch Jose Cuervo Launch a Margarita into Outer Space
Who doesn’t love some cool footage of a rocket launching into the stratosphere and beyond? We might not all have the privilege of space travel right now, but at least we can watch it vicariously. Jose Cuervo isn’t the first brand to take its brand into space (we see you, Red Bull), but we’ll never get tired of the concept so this week we’re watching Jose Cuervo mix a frozen margarita using the brisk temperatures beyond our atmosphere.
As the best selling tequila in the world by market share, Cuervo is the basis of an awful lot of margaritas blended on planet Earth. So it makes sense that it the brand would want to continue its legacy by being the tequila of choice for the first margarita blended away from Earth as well, especially in commemoration of National Margarita Day. To achieve this feat of engineering, Cuervo got help from the Department of Planetary Sciences at the University of Arizona to send a shaker up via balloon where the high winds and cold of space could transform ingredients into margarita.
How cold is that space margarita, exactly? The video seems to record temperatures of -92F, cold enough that the margarita wasn’t just frosty but frozen solid when the balloon burst and brought the drink back down to solid ground.
But enough description—check it out: