Soda Industry Triumphs as CA Assembly Health Committee Strikes Down Sugar Warning Label
Do soft drinks really need a safety warning label cautioning consumers about sugar content? The California Assembly Health Committee doesn’t think so. This week the committee struck down a bill asking soda manufacturers to add just such a warning to their product labels.
According to reports, Senator Bill Monning (D-Carmel) and Assemblywoman Lorena Gonzalez (D-San Diego) led a discussion on the bill this week before the decision was reached. During the discussion, an argument against the bill was made that it could create difficult and cost inefficiencies for manufacturers while still proving ultimately ineffective and confusing to consumers and the industry as a whole:
“I think this bill creates as much confusion as it does information,” [Gonzalez] said, adding that a label would “give consumers a false sense of security that by simply not drinking soda, that they’re not putting themselves or their children at risk.”
“Let’s be consistent in what we’re doing, and let’s understand that we’re warning against something that we are aiding and abetting in through government,” [Assemblywoman Susan A. Bonilla (D-Concord)] said.
Even some advocates of finding ways to reduce consumer sugar intake argued that a soda tax would be more efficient and effective than a safety warning. But though the bill has stalled, some of the bill’s biggest proponents are reportedly still optimistic that at least there is an open dialogue on the subject at a state government level. A label may not be the right answer for now – but now that the right people are engaged, maybe a better answer can be found.
IHOP becomes IHOb, and the 'b' stands for burgers
The news of the rebrand was r...
IHOP Restaurants has rebranded, and will now be known IHOb, with the ‘b’ standing for burgers, the company has said.
The news of the rebrand was revealed next week, with speculation about what the ‘b’ may stand for, with guesses ranging from brunch to bananas.
In a release, IHOb said that change in fact celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers.
To show the brand is as serious about burgers as it is about its world-famous pancakes, it’s flipped the “p” to a “b” in their iconic name for the time being, including its Twitter handle.
A flagship IHOb restaurant in Hollywood, CA, has also been completely “re-burgered”, and will offer all of the company’s new range of burgers, with its Ultimate Stakeburgers to come in seven varieties.
“Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said Chef Nevielle Panthaky, Head of Culinary at IHOb.
“Our new Ultimate Steakburgers are made with all-natural, 100% USDA Choice, Black Angus ground beef that is smashed on the grill to create a sear that locks in the juices and flavour.