Lightning Round: Vodka and Cola

By Frazer Jones
Share
Bad news for the vodka industry: while women have long been the target demographic for premium vodka brands, now sales are flagging as women have star...
  • Bad news for the vodka industry: while women have long been the target demographic for premium vodka brands, now sales are flagging as women have started to pick up a stronger interest in whiskey. ~ Huffington Post
  • Coca-Cola has launched its high-protein lactose-free Fairlife premium milk—and the early reports are that it’s pretty delicious. It probably won’t be for everyone (why buy more expensive special milk when you can just buy regular milk for half the price?) but it’s always nice for lactose-intolerant consumers to have another high quality product choice on the market. ~ The Verge
  • In other Coca-Cola news, the brand had to abandon its #MakeItHappy campaign after only two days, once Gawker writers pranked the automated Twitter account into turning lines from Adolf Hitler’s Mein Kampf into cutesy monsters and balloon animals. Lesson learned: always make sure your interactive social media campaign is air tight. ~ Gawker via Adweek
  • Trouble is brewing between the United States and its trade partners in Canada and Mexico, over the subject of potential meat labeling laws that those trade partners are calling costly and damaging to competition. But according to the Canadian government, recent talks have the country hopeful that this issue will be resolved without resorting to strategic measures like tariffs. ~ CTV Regina
  • It’s one of the largest commodities businesses in the world, but how much do you know about Archer Daniels Midland? Fortune has put together some interesting facts. ~ Fortune
Share

Featured Articles

TRACT Secures £11.2M to Propel Agri-food Sustainability

Fresh investment supports TRACT in enhancing tools for sustainability in the food and agricultural sectors, aligning with EU regulations

Spain's Citrus Crisis Impacts Global Juice Market

The devastating floods in Spain have shaken up the global citrus supply, heightening challenges in the fruit juice drinks market

McDonald's: Empowering Students Through Scholarships

McDonald's has spent 40 years supporting students with scholarships & plans to continue, despite Robert F. Kennedy Jr.’s plan to Make America Healthy Again

Starbucks' new Chief Sustainability Officer: Marika McCauley

Drink

Nestlé Presents Growth Plan on its Capital Markets Day

Food

Frozen Food Logistics & the Move to -15°C Initiative

Sustainability