Campbell Soup becomes first major food company to join the Plant-Based Food Association

The plant-based food sector has started to explode in recent years and it seems that Campbell Soup Company has tapped into this growing trend by joining the Plant-Based Food Association (PBFA).

The food giant is the first major food company to join the PBFA, the nation’s only trade group representing the fast-growing plant-based foods sector.

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Recognising changing consumer preferences around health and well-being, Campbell Soup Company has increased the number of vegetables and whole grains in its portfolio.

The company has also recently launched a new line of plant-based milks under its Bolthouse Farm brand.

“We are committed to providing our consumers with food choices that meet their nutrition, well-being, and lifestyle needs,” Ed Carolan, president of Campbell Fresh.

“Working together with the Plant-Based Foods Association, we can advance our shared goal of bringing more plant-based foods to consumers.”

According to recent data from consumer insight company Nielson, the plant-based foods sector has grown more than 8% in the past year whilst the plant-based milk segment of the market is up 3% since last year, outpacing the sale of cow’s milk over the same period.

“We are thrilled to have Campbell join our membership,” said Michele Simon, executive director of The Plant-Based Foods Association.

“With their leadership, the plant-based foods sector is certain to grow even faster. We look forward to a long and productive partnership.”