Oatly Partners with McDonald’s on Oatly Barista in Austria

Oatly Group, the world’s original and largest oat drink company, and McDonald‘s Austria, today announced a new partnership.

Starting this month, Oatly Barista is the first oat drink product ever to be made available to McCafé locations across Austria, where coffee specialities and seasonal beverage highlights are served daily. The partnership is expected to further support Oatly’s mission to convert new consumers from dairy to plant-based.

"We have noticed an increased demand for oat-based dairy alternatives among our guests and responded to that. With addition of Oatly Barista, we can now cater a delicious alternative to the growing number of our guests who prefer oat-based drinks at our McCafé, and at the same time we offer our guests a maximum taste experience," says Tanja Wallner, Marketing Professional McCafé & Breakfast at McDonald’s Austria.

Oatly Barista Edition is an, allergen-friendly milk alternative that has the same creamy taste, frothy feel, and functionality as traditional dairy, and in general, is better for the climate compared to cow’s milk.

"We’re excited to partner with McDonald’s Austria and commend their commitment to providing their guests with great-tasting drink options that are better for the planet,” says Roland Griesebner, Country Manager Austria at Oatly. “For Oatly, our partnership with McDonald’s Austria allows us to introduce our best-selling product to a wider audience.”

 

 

Share

Featured Articles

Unilever CEO Schumacher Lays out Plastics Roadmap

Unilever CEO Hein Schumacher sets out a roadmap to a Global Plastics Treaty, in wake of controversy that saw company criticised for watering down ESG goals

Ahold Delhaize Targets Sustainability & Omnichannel Goals

Multinational food business Ahold Delhaize prioritises sustainability and omnichannel innovation as part of its new plan for financial and strategic goals

US Bird flu Turns Spotlight on Milk Pasteurisation

As bird flu sees sales of raw milk spike, we look at the work of Tetra Pak, a giant in the world of pasteurisation.

Nestlé 'Meeting Sustainability Targets on Nescafé Coffee'

Sustainability

Coffee Prices Soar as Extreme Weather Hits Brazil & Vietnam

Drink

Guinness & Carlsberg Back Drought Resistant Grain for Beer

Drink