A quarter of the UK’s craft beer is now sold in cans
Canned craft beer sales in the UK have risen by 327% in the first eight months of the year, with a quarter of the UK’s craft beer now sold in cans, according to new figures.
The latest research from the consumer research firm Nielson, reveal that cans are now an increasingly popular choice for craft beers instead of bottles.
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Grocery multiples saw a 349% rise in canned craft beer sales whilst off-licences saw an increase of 140%.
The results also demonstrate the booming growth of craft beer market segment in the UK, as also seen in the US.
Part of the rise can be attributed to changing customer attitudes, according to Nielsen.
Consumers, particular millennials, are looking for distinctive designs and lightweight, recyclable packaging.
Chairman of the production company Can Makers, said that the canned craft beer growth has “exceed expectations and has paved the way for other craft drink’s makers to enter the market.”
He also added that the increasing use of cans can also be seen in other market segments, with more drink makers using cans to store wine and pre-made cocktails.
“Craft brewers have understood that choosing the can is the best packaging option for retaining the product’s quality and authenticity,” he said.
“It has inspired other drinks and majors to take a fresh look at their packaging and how they can use it to be innovative and stand out on the shelf to the consumer.”
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