A quarter of the UK’s craft beer is now sold in cans

By Laura Mullan
Canned craft beer sales in the UK have risen by 327% in the first eight months of the year, with a quarter of the UK’s craft beer now sold in cans, ac...

Canned craft beer sales in the UK have risen by 327% in the first eight months of the year, with a quarter of the UK’s craft beer now sold in cans, according to new figures. 

The latest research from the consumer research firm Nielson, reveal that cans are now an increasingly popular choice for craft beers instead of bottles. 

SEE ALSO:

Grocery multiples saw a 349% rise in canned craft beer sales whilst off-licences saw an increase of 140%.

The results also demonstrate the booming growth of craft beer market segment in the UK, as also seen in the US.

Part of the rise can be attributed to changing customer attitudes, according to Nielsen. 

Consumers, particular millennials, are looking for distinctive designs and lightweight, recyclable packaging.

Chairman of the production company Can Makers, said that the canned craft beer growth has “exceed expectations and has paved the way for other craft drink’s makers to enter the market.”

He also added that the increasing use of cans can also be seen in other market segments, with more drink makers using cans to store wine and pre-made cocktails.

“Craft brewers have understood that choosing the can is the best packaging option for retaining the product’s quality and authenticity,” he said.

“It has inspired other drinks and majors to take a fresh look at their packaging and how they can use it to be innovative and stand out on the shelf to the consumer.”
 

Share

Featured Articles

Careers Passport: flagship programme to help jobseekers

A fast-track job scheme designed to remove barriers to enter the food and drink industry has seen over 1,000 training opportunities created.

Coca-Cola, Diginex & Reckitt tech to support supply chains

Respect for human rights is critical to good business, says Coca-Cola’s Paul Lalli, as the company joins diginexLUMEN to catch supply chain forced labour

Luxury food manufacturer Venchi on sustainable packaging

Cècile Osti, of luxury chocolate manufacturer Venchi, on Easter 2022, Sorrento lemons, sustainable packaging, natural ingredients & the pleasure of food

How has the pandemic affected sales at General Mills?

Food

Morrisons partners with Nestle in sustainability scheme

Retail

PepsiCo Launches pep+ a Strategic End-to-End Transformation

Drink