Plant-based protein drink company Après receives $1.1mn in seed funding

By Laura Mullan
US beverage company Après has said that it has received $1.1mn in a seed series fundraising round led by Rocana Venture Partners. Launched in November...

US beverage company Après has said that it has received $1.1mn in a seed series fundraising round led by Rocana Venture Partners.

Launched in November 2017, the firm sells plant-based protein drinks using ingredients such as pea, chia, cacao and hemp. 

Après said that sales were 50% higher than expected and that the funding round was needed to facilitate this demand.

The funding will be used to restock its current product range and develop a new line of options in the near future. 

SEE ALSO:

"We've focused on building real relationships with our customers, both online and off, to inform our strategy and develop a community around the Après brand," said Après co-founder Sonny McCracken.

"It's still early, but we're seeing some strong signals that we're headed in the right direction. With the recent raise, we can use the proceeds to build on our early successes and amplify our growth."

Sumesh Sachar, managing partner and founder of Rocana Capital, added: “Rocana’s investment philosophy is to support next-generation CPG brands that are effectively engaging consumers as we continue to see a rapid movement towards better living.

“Après embodies our philosophies perfectly with a clean and nutritious product for the modern on-the-go consumer. Equally as important, Sonny and Darby have the combined skill set for building a brand that they live and breathe with the type of never-ending passion and drive that we look for in our founders.”

 

Share

Featured Articles

Top 10 customer experience (CX) trends in 2023

Food Digital breaks down the Top 10 customer experience (CX) trends taking centre stage for 2023, including predictive analytics, AR, metaverse and more

Absolut joins the sustainable drink trend with paper bottle

Sustainability is driving brand changes at Absolut as the drinks brand focuses on delivering new designs and a sustainable paper-based recyclable packaging

Careers Passport: flagship programme to help jobseekers

A fast-track job scheme designed to remove barriers to enter the food and drink industry has seen over 1,000 training opportunities created.

Coca-Cola, Diginex & Reckitt tech to support supply chains

Drink

Luxury food manufacturer Venchi on sustainable packaging

Food

How has the pandemic affected sales at General Mills?

Food