Kombucha market expected to be worth over $7b by 2027
The Kombucha Industry is expected to experience more than 17% CAGR between 2021 and 2027, due to a higher demand from customers for products which enhance overall health. By 2027, this will put the kombucha market revenue at $7.9b by 2027.
The pandemic has popularised the probiotic-heavy drink
Over the pandemic period, many used lockdown to indulge in baking and crafts at home. From banana bread to the rise of cottagecore, some also tried to brew their own kombucha, a drink rich in probiotics which is fermented over a period of weeks.
As previously reported in Food Digital, alcohol is decreasing in popularity, as many switch to low-alcohol or alcohol-free beverages.
For those who want to drink something exciting on a night out, kombucha is an option. Not just for the quirky packaging, but its many health benefits, such as:
- The probiotics included provide healthy bacteria which aid digestion and inflammation
- Used with green tea, it can help with weight loss
Major findings of the Kombucha market in the Global Market Insights report include:
- Increasing availability of the Kombucha-based product across the world because of online stores as well as supermarkets/hypermarkets
- Rising trend for clean label and organic products
- Kombucha market from flavoured type witnessed highest growth potential, due to increasing research and development by manufacturers
- Asia Pacific is anticipated to have significant growth rate in the forecast period owing to high acceptance of Kombucha as functional beverage.
- Kombucha is highly consumed in Japan and China owing to increasing functional beverage and probiotic industry.
KeVita Kombucha launches shots range
Former Glee star Amber Riley has partnered with KeVita (which is owned by PepsiCo) for KeVita Prebiotic Shots. The two-ounce bottle will contain enough kombucha to support the digestive system, as this drink is designed for consumers who are no longer housebound, but on-the-go.
“Having a self-care routine is essential for me to feel my best—prebiotics and probiotics have always been a critical part of my wellness journey,” Riley said.
In the post-pandemic world, it is likely that many will be on their own wellness journey and what to drink will be one aspect in the ‘new normal’.
Coca-Cola sales soar as the world remerges
Now that the hospitality world is opening up again, Coca-Cola has risen in the second quarter, as the non-alcoholic beverage of choice for those dining out.
Coca-Cola, casually known just as Coke, is a beverage which needs no introduction. Its signature shade of red identifies the product - sold in every country in the world, except for Cuba and North Korea. The company was founded in 1886 and remains headquartered in Georgia, USA, where the beverage has a revenue of $37b.
Coca-Cola’s revenue rises
Coke shares rose 2.3% on Wednesday morning in New York and the stock was up 1.8% this year.
The beverage giant believes that this is sure proof that consumers who were confined to their homes for months reduced their consumption of Coca-Cola while at home.
But now consumers are allowed to return to a level of normality, they are celebrating with their favourite chilled beverage - especially those who caught Coronavirus and suffered the loss of taste and smell.
Coca-Cola’s enduring popularity
The staff at Coca-Cola are thrilled, but not surprised, to discover that consumer tastes have not changed over the pandemic.
“Our results in the second quarter show how our business is rebounding faster than the overall economic recovery”, said James Quincey, Coca-Cola’s Chief Executive Officer. The company in particular cited a rebound in “away-from-home channels” as pandemic restrictions eased, sending sales above 2019 levels.
Coca-Cola also noted the unit case volume grew, covering:
- 17% in North America
- 21% in the Europe, Middle East and Africa region