The Coca-Cola Company has acquired soft drink brand Moxie

By Laura Mullan
The Coca-Cola Company has announced that it has agreed to buy US-based soft drink brand Moxie. The world’s largest beverage company bought the soft d...

The Coca-Cola Company has announced that it has agreed to buy US-based soft drink brand Moxie.

The world’s largest beverage company bought the soft drink band from its bottling partner Coca-Cola of Northern New England.

Moxie, the official drink of the US state of Maine, is more than a hundred years old.

The American soft drink was created in 1884, two years before Coca-Cola.

SEE ALSO:

The Coca-Cola Company said that the drink will continue to be bottled in Northern New Hampshire and it will become part of the Coca-Cola Company’s venturing and emerging brands.

Lauren Thompson, a spokeswoman for the Coca-Cola company, told USA Today that the company will “work to protect the heritage and regional culture of the brand."

The move will also help to bring Moxie to a wider audience.

Share

Featured Articles

Livestock data management platform Breedr raises £12mn

Breedr helps farmers improve their livestock productivity & sustainability. Investbridge Capital led a £12mn funding round to build better farm trading

Coca-Cola, Diginex & Reckitt tech to support supply chains

Respect for human rights is critical to good business, says Coca-Cola’s Paul Lalli, as the company joins diginexLUMEN to catch supply chain forced labour

Luxury food manufacturer Venchi on sustainable packaging

Cècile Osti, of luxury chocolate manufacturer Venchi, on Easter 2022, Sorrento lemons, sustainable packaging, natural ingredients & the pleasure of food

How has the pandemic affected sales at General Mills?

Food

Morrisons partners with Nestle in sustainability scheme

Retail

PepsiCo Launches pep+ a Strategic End-to-End Transformation

Drink