Arla may trial fizzy milk drink in the UK, Singapore and UAE

By Laura Mullan
Fizzy milk could be about to hit supermarket shelves in the UK, Singapore, and UAEas a major milk producer reportedly has plans to make it the next big...

Fizzy milk could be about to hit supermarket shelves in the UK, Singapore, and UAE as a major milk producer reportedly has plans to make it the next big trend.

Arla, one the UK’s biggest milk producers, has reportedly said that a “sparkling fruit and milk” drink could be trialled in the UK, Singapore and the UAE.



If the trial period is successful, the carbonated milk drink will be rolled out across the world.

The product innovation comes as part of Arla’s wider plans to triple its milk-based drink sales by 2020 after losing market share to plant-based alternatives like almond and coconut milk.

A number of major drinks producers have already tried and failed to launch carbonated milk drinks.

In 2014, British soft drink producer Britvic tested ‘Tango Strange Soda’ in the UK - a combination of fruit juice, milk and carbonated water geared towards children. However, the company was forced to axe it less than a year later as consumers weren't interested and sales fell flat.

Similarly, Coca-Cola also trailed a sparkling milk drink in the US called ‘Vio’ but the drink was never brought to Europe.

Through the reported move Arla is, understandably, trying to reinvigorate the milk market.

Milk sales fell by around GBP£240mn between 2014 and 2016 according to data collected by Grocer magazine.

This comes as millions of customers are ditching cow’s milk in favour of non-dairy alternatives such as soy and almond milk.

Indeed, this year the Office for National Statistics (ONS) noted that this year soya milk, rice milk and almond milk were included in its “typical basket of goods” list for the first time.

This new product innovation by Arla appears to be the latest move to get more customers interested in milk again.

In the Middle East and Asia, carbonated dairy drinks are already popular and so it is hoped that the new product innovation will breathe some life back into the dairy industry,



Featured Articles

Ahold Delhaize Targets Sustainability & Omnichannel Goals

Multinational food business Ahold Delhaize prioritises sustainability and omnichannel innovation as part of its new plan for financial and strategic goals

US Bird flu Turns Spotlight on Milk Pasteurisation

As bird flu sees sales of raw milk spike, we look at the work of Tetra Pak, a giant in the world of pasteurisation.

Nestlé 'Meeting Sustainability Targets on Nescafé Coffee'

Nestlé is meeting targets on sustainably-sourced Nescafé coffee, & has donated 21mn plants as part of global ESG initiatives, a company report claims

Coffee Prices Soar as Extreme Weather Hits Brazil & Vietnam


Guinness & Carlsberg Back Drought Resistant Grain for Beer


Tyson Foods Shares Plummet in Face of Costs & Inflation