Jul 14, 2021

AI produced plant milk from NotCo

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NotCo
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Helen Adams
2 min
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NotCo, a plant-based milk company backed by Jeff Bezos, is to expand its range of AI produced plant milk

Plant-based milk company NotCo will expand its range, using artificial intelligence to recreate flavours. NotCo is popular for its low-carbon footprint products, ranging from plant-based milk to meat and even mayonnaise.

Founded in 2015 in Chile, NotCo was designed for consumers who want tasty, healthy and sustainable options. The foodtech company has been reinventing food which previously could only come from animal-derived ingredients. 

 

AI technology reproduces popular flavours 

NotCo uses a patented AI method to create its plant-based products, ensuring that they still taste ‘like the real thing’. 

Among the main ingredients of NotCo’s plant-based milk are:

  • Cabbage
  • Peas
  • Pineapple

 

Yet, the company can reproduce components of products with animal ingredients, at a molecular level, allowing consumers to enjoy their food with familiar tastes, but a far smaller carbon footprint. 

Jeff Bezos has invested in the company through Bezos Expeditions, his investment company. Although the Amazon founder and billionaire is not a vegan, he has pushed for more plant-based food to become mainstream in an attempt to support the environment. 

 

Consumers want options and AI can deliver

As ever, the food and beverage industry must keep up with what customers want. The utilisation of AI has assisted NotCo in developing ideas to meet with consumers needs.  

“As the plant-based category continues to grow, NotCo is in a unique position as our AI technology allows us to develop products across a variety of categories that are true replacements to animal-based foods”, said Matias Muchnick, founder and CEO of NotCo. “We’ve been thrilled with the response from retailers across the country in both the natural and conventional channel as they immediately understand the advantage we’re bringing to the category. Shoppers know plant-based milk is better for the environment and want more sustainable options, but they also know this usually comes with a sacrifice in taste. With NotMilk, we are here to change that.”

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