600m bottles of Chinese wine on the Great Wall
China makes everything else, why not wine?
Following a visit from President Xi Jinping to the Ningxia Hui Autonomous Region, agriculturalists in the north-east of China want to adapt the area into one similar to the Bordeaux wine growing region in France, which sits at the same latitude.
By 2035, the Ningxia Helan Mountains region wants to produce 600m bottles of wine, worth 20b yuan ($3b), for domestic consumption and exportation.
One of the reasons for this new ambition is to make up the wine market formally occupied by Australian brands, after China imposed up to 218% tariffs in 2020.
Currently, China ranks 6th in world wine consumption and 10th in litre production.
China’s plan to export wine from Ningxia Helan Mountains
Wine exports from the Ningxia Autonomous Region increased 46.4% to 2.65 million yuan (about $ 414,100) during the coronavirus outbreak last year. Major export destinations included:
- The USA
- The European Union
However, international exports will only account for only 10% - 20% of wine production, as China enjoys the fruits of its labour.
“If this goal is achieved, the hills east of the Helan Mountains will be an internationally important and influential production area on a scale comparable to that of Bordeaux,” said Sui Penfei the Director of International Cooperation, Chinese Ministry of Agriculture.
In addition, this has made the region popular with tourists.
Bordeaux wine jeopardised by unusual weather while Australian wine faces trade war
Competition with Bordeaux comes at a time when the French wine industry is suffering from the impact of an unusual spring.
It has been reported that as many as 80% of French vineyards have suffered damage by an unusually thick frost, which ran well into the 2021 spring.
Over in the Southern Hemisphere, Australia hopes to resolve the tariff issue with China, as the country had been Australia’s top market for wine.
Coca-Cola sales soar as the world remerges
Now that the hospitality world is opening up again, Coca-Cola has risen in the second quarter, as the non-alcoholic beverage of choice for those dining out.
Coca-Cola, casually known just as Coke, is a beverage which needs no introduction. Its signature shade of red identifies the product - sold in every country in the world, except for Cuba and North Korea. The company was founded in 1886 and remains headquartered in Georgia, USA, where the beverage has a revenue of $37b.
Coca-Cola’s revenue rises
Coke shares rose 2.3% on Wednesday morning in New York and the stock was up 1.8% this year.
The beverage giant believes that this is sure proof that consumers who were confined to their homes for months reduced their consumption of Coca-Cola while at home.
But now consumers are allowed to return to a level of normality, they are celebrating with their favourite chilled beverage - especially those who caught Coronavirus and suffered the loss of taste and smell.
Coca-Cola’s enduring popularity
The staff at Coca-Cola are thrilled, but not surprised, to discover that consumer tastes have not changed over the pandemic.
“Our results in the second quarter show how our business is rebounding faster than the overall economic recovery”, said James Quincey, Coca-Cola’s Chief Executive Officer. The company in particular cited a rebound in “away-from-home channels” as pandemic restrictions eased, sending sales above 2019 levels.
Coca-Cola also noted the unit case volume grew, covering:
- 17% in North America
- 21% in the Europe, Middle East and Africa region