Darin Morrow: Driving Transformation at The Honey Baked Ham
From the day it was founded in 1957, The Honey Baked Ham Company has had the recipe for success.
Founder Harry J. Hoenselaar had it when he cured and glazed his first ham joints; his children and grandchildren have never lost it, overseeing the huge growth of a company that is something of an American institution.
HoneyBaked is now embarking on a transformation journey that will see it finding new recipes for success, while keeping a tight hold on the original.
It is a balancing act – digital transformation and doubling the size of the business on one side, with tradition and familiarity on the other.
One of the senior leaders charged with making the journey seamless is HoneyBaked’s Chief Transformation Officer Darin Morrow.
In order to face the challenges, he says there are a few foundations to put in place.
“Similar to all transformation roles, comprehending the complexities and uniqueness of the business is critical – not just being technically savvy.
“Finding the right technologies that fit the problem space and the culture of the company is key.”
Finally, he says: “Having the right strategy and tactical roadmap to achieve the strategy and transformation is key. After all, hope is not a strategy or a plan.”
Read the full story HERE.
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