[VIDEO] Watch Marks & Spencer Win the Internet with Next Level Food Porn

By Frazer Jones
Happy Friday! How about some food porn to get you through the weekend? If youve ever wondered how to create a video that will grab your consumer bases...

Happy Friday! How about some food porn to get you through the weekend?

If you’ve ever wondered how to create a video that will grab your consumer base’s attention simply and effectively, look no further than the “Adventures in Imagination” TV advert that UK retailer Marks & Spencer launched for its M&S Food department. Set to an instrumental version of “Rather Be” by Clean Bandit, food seems to swirl in perpetual movement, filmed in tightly framed shots against a stark black background. Mushrooms and shrimp transform on a grill, oil and balsamic vinegar separate in patterns, and soft cooked Scotch eggs, passionfruit, and truffles are sliced open to spill their inner secrets.

“Over the last decade, consumers’ culinary tastes have become more adventurous and Britain’s love affair with food has really ignited," says Patrick Bousquet-Chavanne – Executive Director of Marketing and International at M&S, in a press statement addressing the launch of the new campaign. "Our new campaign reflects this shift and uses a different language to the price focussed supermarkets. It brings to life the hundreds of new ideas we have in our Food Halls every month by showcasing the sensual and surprising aspects of food – like its textures and movement – in a modern, stylish and precision format.”

It’s visually stunning, evocative and breathtaking – and without feeling like a commercial, the products never stop being the unmistakable center of attention. The commercial has been received extremely well, and it isn’t hard to see why. If it doesn’t make you hungry, you might just not like food at all.

 

[SOURCE: Youtube]

Share

Featured Articles

Careers Passport: flagship programme to help jobseekers

A fast-track job scheme designed to remove barriers to enter the food and drink industry has seen over 1,000 training opportunities created.

Coca-Cola, Diginex & Reckitt tech to support supply chains

Respect for human rights is critical to good business, says Coca-Cola’s Paul Lalli, as the company joins diginexLUMEN to catch supply chain forced labour

Luxury food manufacturer Venchi on sustainable packaging

Cècile Osti, of luxury chocolate manufacturer Venchi, on Easter 2022, Sorrento lemons, sustainable packaging, natural ingredients & the pleasure of food

How has the pandemic affected sales at General Mills?

Food

Morrisons partners with Nestle in sustainability scheme

Retail

PepsiCo Launches pep+ a Strategic End-to-End Transformation

Drink