Sunkist launches new high-graphic packaging for peak season navel oranges

By Frazer Jones
Image isnt everything. But when it comes to marketing your CPGs to consumers, image absolutely helps. The right packaging can catch a consumers eye and...

Image isn’t everything. But when it comes to marketing your CPGs to consumers, image absolutely helps. The right packaging can catch a consumer’s eye and bring a certain kind of freshness and new appeal to everyday staples. It’s with this attitude in mind that Sunkist has launched a new packaging strategy to market its navel oranges as the brand enters peak season.

RELATED CONTENT: [VIDEO] Campbell’s Dave Stangis Discusses Benefits of Cause Marketing

 “Consumers today want to eat seasonally, and retailers can capitalize on this desire by educating consumers in-store about what produce items are at their best,” said Joan Wickham, Sunkist Manager of Advertising and Public Relations. “Sunkist’s new Peak Season Navel orange program tells consumers that we are now harvesting peak-season Navels, with a perfect blend of sweetness, flavor and eating quality.”

The orange growing cooperative launched its new packaging for peak season oranges this week, featuring full-color graphics and a slogan stating ‘Sunkist, with Rich Citrus Heritage since 1893’ to hearken back to the company’s long-standing roots.

RELATED CONTENT: The UK Organics Market Saw 4 Percent Sales Growth in 2014

 “As a cooperative of thousands of family farmers, we have a unique and powerful story to tell at Sunkist,” added Wickham. “Our new Peak Season Navel program helps to tell this story by bringing consumers into the groves of one of our growers’ multigenerational family farms. Rich, vibrant imagery shows the quality that Sunkist offers, quality that stems from over 120 years growing experience.”

Share

Featured Articles

Starbucks on Carbon Neutral Coffee Journey

Starbucks is reducing its carbon and water footprints and delivering bold solutions, says Michelle Burns, EVP Global Coffee, Social Impact & Sustainability

Unilever: Gen Z Tastes Driving Culinary Innovation

Unilever Food Solutions Future Menu Trends reports shows adventurous Gen Z tastes are shaping menus and that plant protein use is on the rise

Nestlé & Cargill Combine to Cut Cocoa Carbon Emissions

Nestlé has joined forces with key supplier Cargill to regenerate land around cocoa farms and cut carbon emissions in its su

Unilever to Sell off Ice Cream, With Loss of 7.5K Jobs

Food

Nestlé Cuts 2023 GHGs by 13.5% as it Targets Supply Chain

Food

PepsiCo boost for Hispanic-owned Food & Beverage Start-ups

Food