[INFOGRAPHIC] Are you serving your state and its tastes?
Regionalism is an important concept to understand, even for national and global brands. Uniformity is of course vitally important for the purposes of solidifying your brand. But within the boundaries of that brand identity, some regional diversity among your franchisees can go a long way toward improving your growth and building a solid fan base as you expand from new territory to new territory. But as you consider that regional diversity, the most important part for your brand is fully learning and understanding what exactly your regional fans are looking for.
This week we found an infographic launched by Foursquare that delves into the notion of regional differences and what different locations in the United States are into that separates those regions from others around them. To build the infographic, Foursquare analyzed data at its disposal to find “which food or drink is most disproportionately popular in each destination” from state to state in all 50 states in the U.S. (you may have to shift the map to find out which foods are most popular in Alaska and Hawaii, but they’re there for your disposal.)
Not every state’s statistics will be useful to a restaurant chain or a franchisee—Nevada’s most popular unique order is bottle service, a menu item that is not the forte of most foodservice providers. But from hush puppies in South Carolina to sweet pork in Idaho, some creative new menu items could come out of the data retrieved from other states. What will you come up with?
- EU agri-food trade reaches a new record within imports and exports in 2017, report statesFood
- US chains McDonald's and Starbucks favoured by Chinese Alipay users during Labour Day holidayRestaurants
- Catalina and Label Insight partner up to offer marketing based on dietary needsRetail
- Australia's Retail Food Group sees profits rise after aggressive overseas expansionFood