May 17, 2020

EU agri-food trade reaches a new record within imports and exports in 2017, report states

Europe
food trends
Catherine Sturman
3 min
Agri-food
The Agri-food trade report for 2017 has been released, highlighting that agri-trade has been increasing worldwide. The EU has become the largest global...

The Agri-food trade report for 2017 has been released, highlighting that agri-trade has been increasing worldwide. The EU has become the largest global exporter (and importer) of agri-food products, with the top five importers – the EU, US, China, Japan and Canada driving agri-food export value.

“Exports of EU flagship products such as wines, spirits and infant food further increased from already very high levels. The major CAP reforms in the dairy and sugar sectors in the last three years have positioned EU producers in these sectors to better compete on international markets,” the report has stated.

With €138bn of exports and €117bn imports throughout 2017 (providing an increase of over 5%), demand is set to further grow, but remains threatened by ongoing geopolitical and economic forces.

The agri-food industry provides up to 44mn jobs in the EU, with agricultural food and feed products, covering up to 80% of all imports. Whilst the EU sources the majority of food imports from the US, China, Brazil and Argentina, outside of these countries, Indonesia and India make up to 28% and 22.9% of imports.

With this in mind, imports of oilcake, coffee and soybeans are sourced from Brazil. 66% of palm oil and kernel oil are provided by Indonesia and Malaysia. Brazil has been noted to buy European olive oil, vegetables, citrus fruit and wine.

See also

Dominant import products span coffee, tobacco and tropical fruits, such as bananas. Losses have been recorded for cocoa beans and sugar.

The top five destinations for EU agri-food exports - the US, China, Switzerland, Russia and Japan account for 40% of all EU exports.

Whilst the US remains one of the strongest exporters, Brazil has provided the strongest annual increase of 12%. China has also topped the list of importers with up to €10bn of products (+10.3%), totalling €103bn, and is the second most important export destination. EU exports to Russia have also risen by 15.9%

Wine and spirits dominate the basket of exported products, followed by infant food (dominated by China, as well as fresh and processed fruit and cereals). Chocolate and pig meat span over €5bn in exports (with China and Japan providing increased demand at 49%), whilst wine has been favoured by the US.  

China has also become a key destination for Brazil’s exports at 28.8%, exporting high volumes of soybeans.

Brazil has been found to be the most important origin for EU agri-food imports, while Japan is a major export destination for the EU, exporting large volumes of pork, wine, cheese and olive oil. EU exports of cigars and cigarettes also rose by a staggering 108%, according to the report.

Share article

May 17, 2020

IHOP becomes IHOb, and the 'b' stands for burgers

IHOP
IHOb
burgers
franchise
James Henderson
2 min
The IHOP restaurant franchise will know be known as IHOb, with the b to stand for burgers
IHOP Restaurants has rebranded, and will now be known IHOb, with the ‘b’ standing for burgers, the company has said.

The news of the rebrand was r...

IHOP Restaurants has rebranded, and will now be known IHOb, with the ‘b’ standing for burgers, the company has said.

The news of the rebrand was revealed next week, with speculation about what the ‘b’ may stand for, with guesses ranging from brunch to bananas.

In a release, IHOb said that change in fact celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers.

To show the brand is as serious about burgers as it is about its world-famous pancakes, it’s flipped the “p” to a “b” in their iconic name for the time being, including its Twitter handle.

SEE ALSO:

A flagship IHOb restaurant in Hollywood, CA, has also been completely “re-burgered”, and will offer all of the company’s new range of burgers, with its Ultimate Stakeburgers to come in seven varieties.  

“Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said Chef Nevielle Panthaky, Head of Culinary at IHOb.

“Our new Ultimate Steakburgers are made with all-natural, 100% USDA Choice, Black Angus ground beef that is smashed on the grill to create a sear that locks in the juices and flavour.

Share article