Hy-Vee and Google Cloud partner

By Helen Adams
Hy-Vee and Google Cloud partner to enhance retailer's digital capabilities

Hy-Vee has signed a multiyear partnership with Google Cloud to stay on the cutting edge of digital technology and drive innovation for its customers – both in store and online. 

One of the most popular grocery stores in the USA, Hy-Vee is an employee-owned corporation headquartered in Iowa with a revenue of $11b. 

 

Google Cloud services will support Hy-vee customers

While Hy-Vee has worked to stay at the forefront of digital shopping trends, the COVID-19 pandemic affected grocery shopping in many ways, causing more consumers to shop online and create higher demand in its virtual shopping space. 

Utilizing Google Cloud’s solutions, localised information and features will make it easier for customers to complete their grocery shopping online and allow Hy-Vee to provide more personalized service and easier ordering.

The company is utilsing a suite of services powered by Google Cloud to:

  • Make online shopping easier for customers who use its Hy-Vee Aisles Online services, 
  • To integrate Hy-Vee’s virtual dietitian services
  • To enable customers to schedule vaccinations online including the COVID-19 vaccine.

The continued integration of Google Cloud services will help Hy-Vee launch future innovations as the company fulfills its mission of making customers’ lives easier.
 

Hy-vee is bringing innovative technology to customers

As recently reported in Food Digital, Kroger has started a drone delivery service for customers in Ohio. Now Hy-Vee has found another unique way to deliver to customers an improved shopping experience.

“The pandemic accelerated many digital initiatives for Hy-Vee as consumers shifted the way they shopped at our stores,” said Aaron Wiese, President, Digital Growth, and Co-Chief Operating Officer at Hy-Vee. “Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services – whether that be in our aisles in person or online.”  

“Hy-Vee is leading the way in bringing innovative technologies to its customers,” said Jim Anderson, Managing Director for Google Cloud. “We’re proud to partner with Hy-Vee to streamline processes and power innovative digital experiences. As they look toward the future, our services will help accelerate the grocer’s plans to be the best place to shop.”

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